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Veeva CRM Pulse: Enhancing Segmentation and Targeting

Veeva Systems has recently launched its latest innovation, Veeva CRM Pulse, which offers an impressive level of healthcare professional (HCP) access data tailored for the life sciences sector. This new data subscription aims to improve segmentation and multichannel engagement strategies by providing actionable insights grounded in extensive market interactions.

Key Features of Veeva CRM Pulse

The CRM Pulse service is designed to address the needs of commercial operations and data analytics teams across the life science industry. Here are some of the standout features:

1. Comprehensive Data Set: The Pulse service benefits from over 500 million interactions logged in the Veeva CRM system, ensuring clients receive the most comprehensive set of HCP access data available today.

2. True Industry Census: With a focus on maximizing the accuracy of data, Pulse employs a unique approach to classify HCP access metrics, making the data more reflective of real-world scenarios and trends. This census-style methodology allows businesses to trust the data they use to inform their marketing and outreach efforts.

3. Extensive Coverage: Pulse covers more than three million HCPs across 21 countries and 102 specialties, making it an unmatched resource for companies looking to understand market dynamics on a global scale. This breadth of coverage enables tailored strategies that transcend geographic boundaries.

4. Privacy-Compliant Metrics: Understanding the necessity of data privacy, the Pulse service segments and aggregates metrics by specialty, country, and brick, ensuring compliance with data protection regulations while providing valuable insights.

Practical Applications

The real impact of Veeva CRM Pulse lies in its application. By harnessing the depth and accuracy of the access data, companies can:

• - Enhance Engagement Strategies: With more precise targeting, organizations can tailor their communication with HCPs, resulting in more effective marketing efforts.
• - Improve Decision Making: Data-driven insights can lead to better decision-making across commercial operations, particularly in identifying key engagement channels.
• - Boost ROI: Ultimately, by improving targeting and segmentation, businesses can expect to see a higher return on their investment in marketing efforts directed toward healthcare professionals.

Availability and Future Plans

Veeva CRM Pulse is currently available for existing Veeva CRM customers, starting with data from 2024. This initial release will cover several key markets, including the United States, Canada, Germany, the United Kingdom, and many others across Europe and Asia-Pacific. As 2025 progresses, Veeva plans to expand its offerings, with more data sets becoming available for additional countries.

Peter Stark, Executive Vice President of Veeva Data Cloud, remarked, “Pulse is a breakthrough data product that will greatly improve segmentation and targeting around the globe.” This statement underscores the potential impact of Veeva CRM Pulse on companies engaged in life sciences and healthcare.

About Veeva Systems

Veeva Systems stands as a global leader in providing cloud software solutions for the life sciences industry. With a commitment to innovation and excellence, Veeva caters to over 1,000 clients, including some of the largest biopharmaceutical companies, reaffirming its role as a crucial partner in the industry. To learn more about Veeva CRM Pulse and other offerings, visit veeva.com/eu/Pulse.

As Veeva CRM Pulse continues to roll out its services, it is expected to reshape how pharmaceutical and biotech companies approach HCP engagement, setting new standards for efficacy and innovation within the sector.