Unseasonal Heat Continues: High Air Conditioning Usage in October
As October rolls in, the weather remains unseasonably warm, with many parts of Japan experiencing summer-like temperatures. Household air conditioning systems are still being utilized extensively, with usage rates exceeding 40% on several days. The long period of air conditioning use not only increases household expenses but also raises concerns about the upcoming winter heating costs. As colder weather begins, many individuals express a desire to minimize their heating use to save on electricity bills.
In light of this situation, Panasonic has conducted an insightful survey to gauge people's intentions regarding heating usage this winter while also sharing effective energy-saving tips for air conditioning heating.
Record High Air Conditioning Usage Rates
This October saw unprecedented heat leading to high air conditioning usage. From October 5th to 9th, temperatures across the country surged, causing air conditioning use to climb significantly. Compared to averages over the past three years, this year's usage rate for October is extraordinary and places a strain on household finances as people grapple with rising electricity costs.
However, as mid-October approaches, the crispness of autumn begins to settle in, bringing cooler temperatures that shift the demand from cooling to heating.
Concerns About Rising Heating Costs
In a recent survey, it was found that over half of the respondents (51%) reported an increase in their electricity bills compared to the previous summer. Additionally, 79% expressed feeling the burden of rising electricity costs, while an overwhelming 90% reported concerns over rising prices in general. The survey also indicated that 80% of respondents expressed a willingness to adopt measures for conserving electricity this winter.
When asked about their experiences from last winter, nearly half (50%) said they planned to limit their heating use in the coming season—a sentiment echoed by 45% who admitted to having cut back on heating last winter. Most respondents (63%) indicated that they would be cutting back on air conditioning heating specifically, opting instead to dress in warmer clothing (51%). The survey also showed that a notable 64% of respondents felt they had experienced a significant rise in their electricity bills due to air conditioning use.
To mitigate the financial burden of heating, Panasonic’s Air Meister, Fuko Fukuda, emphasizes the importance of implementing effective winter heating practices.
Efficient Heating Strategies from Panasonic
Given the increased concern about electricity costs, the survey outlines practical methods for efficiently utilizing air conditioning for heating. Most notably, individuals are encouraged to clean their air conditioning units frequently and to keep their temperature settings moderate. It is also suggested to utilize the auto wind speed setting and to implement effective insulation measures in their homes, such as closing curtains. Using a circulator to evenly distribute heat can greatly enhance energy efficiency and comfort.
Another notable recommendation is to maintain a room temperature above the World Health Organization’s advised minimum of 18°C, especially for vulnerable populations, including the elderly and young children.
In conclusion, as households face potentially skyrocketing heating costs this winter, effective and mindful air conditioning use not only aids in financial savings but also promotes a healthy living environment. Embracing these energy-saving strategies can help households enjoy warmth comfortably, without contributing excessively to their electricity bills.
To learn more about Panasonic’s energy-efficient heating solutions, visit
Panasonic Air Conditioners.
About the Survey
- - Survey Area: Nationwide
- - Survey Period: September 29 to October 6, 2025
- - Method: Internet survey (collaboration with JustSystems)
- - Participants: Males and females aged 20 to 60 who own air conditioners
- - Valid Responses: 510 (249 males, 261 females)
If you wish to cite the survey results, please reference Panasonic's