#Recruitment #Job Application #Mega Super

Mega Super Revamps Its New Graduate Recruitment Site

In a strategic move aimed at better attracting talented fresh graduates, Mega Super, operated by International Stick Co., has overhauled its recruitment website. This update is not just a visual facelift but is anchored in two key psychological insights about applicants: providing a glimpse of 'myself working here' at first glance and instilling confidence during the later stages of the selection process.

Background of the Revamp

In recent times, the recruitment landscape for new graduates has changed significantly. Nowadays, candidates are often applying to multiple companies simultaneously, leading to a tendency to make quick decisions based solely on first impressions of recruitment sites, without diving into details. As the selection process progresses, many students struggle to articulate their motivations for choosing a particular company, which has led to increased withdrawals from the process due to anxiety.

Mega Super identified improving the yield at each stage of its recruitment activities as a critical challenge. After generating awareness through various channels, such as agent sites and organic traffic, the key to enhancing recruitment effectiveness lies in increasing application rates and minimizing withdrawal rates between selection and onboarding. This new recruitment site has been reconstructed to serve as an informative foundation that allows prospective candidates to visualize their career path concretely and feel secure as they progress through the selection process.

Key Features of the Revamp

The renewed site focuses on the applicant experience (Candidate Experience) with six main elements:

1. Clear Pathway Design: Upon accessing the site, visitors experience a visual representation where the blurred view becomes clearer, symbolizing the essence of Mega Super’s eye care services aimed at resolving visual concerns. This design is intended to evoke curiosity about what lies ahead.

2. Consistent Visual World Centered Around Smiles: A vibrant world centered on customer satisfaction and staff smiles is portrayed. This visual representation aims to create an accessible and warm workplace atmosphere that allows applicants to intuitively picture themselves working happily within the company.

3. Enhanced CEO Message, Employee Interviews, and Career Support Information: To help candidates articulate their aspirations better, information about the company’s philosophy, the thoughts of top executives, and insights from successful employees about career paths, training systems, and work styles are organized systematically. This framework fosters a sense of security in applicants about their potential fit within the organization.

4. Understanding Mega Super Through Data: By presenting quantitative data about the organization, the company aims to alleviate candidates' anxieties and build trust in its stability.

5. Introduction of New Recruitment Slogan: The new message,