#USA #New York #MIND GAMES #Check Please #Playmate

MIND GAMES Expands Its Soulmate Collection

Luxury fragrance house MIND GAMES is poised to enchant fragrance enthusiasts with the launch of two new additions to its popular Soulmate Collection: Playmate and Check Please. These exquisite scents will be available for the first time on October 30, 2025, both through the brand's website, mindgamesfragrance.com, and as exclusive in-store offerings at Selfridges locations in New York and London.

An Exciting Collaboration

Alex Shalbaf, the founder and CEO of MIND GAMES, expressed his enthusiasm, stating, "Partnering with Selfridges for this launch is an incredible milestone for us. Selfridges has long been a leader in bringing forward-thinking, luxury experiences to clients, and we are thrilled to introduce Playmate and Check Please in such an iconic space." This partnership not only emphasizes the brand's innovative approach to fragrance but also signifies a shared commitment to creativity, artistry, and the storytelling aspect of perfumery.

Unveiling the New Fragrances

The fragrances represent a continuation of MIND GAMES' unique blend of olfactory artistry and intellectual charm reminiscent of chess. Playmate, an enticing fragrance, invites intrigue and passion. It opens with the vibrant notes of sweet Italian lemon and the creamy richness of coconut milk, transitioning into a floral heart featuring water lily, jasmine, and tiare flower. The scent concludes with a rich base of musk, vanilla bean, and golden amber, offering an addictive and memorable experience. This fragrance is designed for those who delight in the thrill of connection, available at a suggested retail price of $395 (US) and £270 (UK).

On the other hand, Check Please embodies sophistication with a magnetic charm. This fragrance begins with bright notes of green apple, nougat, and hazelnut, revealing a heart composed of black plum, Bulgarian Rose, and cinnamon bark. Anchored by a base of oak barrel, vanilla bourbon, and amber, Check Please stands as a tribute to bold experiences and unforgettable impressions, also priced at $395 (US) and £270 (UK).

Immersive Experiences at Selfridges

To celebrate the grand unveiling of both fragrances, MIND GAMES has planned an immersive installation that will take place at Selfridges London from October 30 to November 5. This event will provide customers with a vivid experience into the artistry behind MIND GAMES, featuring striking campaign imagery that encapsulates the essence of these two new scents. Additionally, a significant visual presence will be set up in Birmingham at the Level 2 men's department from November 24 to 30, followed by an atrium display from December 1 to January 25. These occasions emphasize MIND GAMES' commitment to delivering multi-faceted storytelling and luxurious experiences worldwide.

A Brand Rooted in Chess and Artistry

Founded in 2022 by Alex and Mariana Shalbaf, MIND GAMES has rapidly positioned itself at the forefront of the luxury fragrance market by weaving a narrative that combines the complexities of chess with olfactory experiences. The brand aims to invite wearers into a strategic world where every scent is a calculated move—a fusion of boldness, elegance, and emotional depth.

With accolades from The Fragrance Foundation for Packaging of the Year, recognition in Men's Health's Grooming Awards, and a commendation from the Marie Claire UK Fragrance Awards, MIND GAMES remains dedicated to pushing the boundaries of modern perfumery through innovative storytelling and unparalleled craftsmanship.

MIND GAMES fragrances, including the new Playmate and Check Please, will transform the way fragrance lovers experience scents, blending narrative, sensuality, and elegance like never before. For further exploration of their captivating creations, visit mindgamesfragrance.com or find them at renowned retailers such as Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman.