Kewpie Launches 380ml Low-Calorie Sesame Dressing After 3500000 Sales

Kewpie's 380ml Low-Calorie Sesame Dressing: A Market Sensation

In just ten months since its initial launch, Kewpie's 180ml Low-Calorie Sesame Dressing has not only captured the attention of health-conscious consumers but also achieved impressive sales figures, surpassing 3.5 million units sold. This surge in popularity has prompted Kewpie Corporation, based in Shibuya, Tokyo, to release a larger 380ml version to meet consumer demand for volume and value.

A Taste That Keeps You Coming Back

The Low-Calorie Sesame Dressing was first introduced in August of last year. This innovative product offers half the calories of its regular counterpart but maintains the richness and aroma of sesame, which is a signature quality of Kewpie's popular dressing, known for its substantial flavor profile. As a result, it has garnered positive feedback from customers who appreciate the balance of taste and health benefits.

Consumers' growing interest in economic, health, and convenience factors in food has clearly influenced sales trends, highlighting a shift towards more mindful consumption. According to a survey by the Japan Finance Corporation, many individuals now acknowledge that maintaining good health is not just a personal goal but also a financial strategy.

Responding to Consumer Needs

With the positive reception of the original 180ml bottle, Kewpie's customer service team received numerous requests for a larger size to suit families and regular users. To respond to this demand, the new 380ml variant was launched just one year after its initial product release. This strategic move is expected to cater to the needs of consumers who want to utilize the dressing more liberally across various culinary applications.

Creative Recipe Ideas

The versatility of the Low-Calorie Sesame Dressing opens up exciting options for both home cooks and professional chefs. Some recommendations include:

Broccoli and Chicken Salad Udon - A light yet fulfilling meal that showcases the dressing’s flavor.

Chicken Breast and Tomato Salad - A refreshing dish perfect for summer gatherings.

Pork Cutlet Salad with Myoga and Perilla - A fusion of textures and tastes comes together beautifully.

Kewpie aims to enhance customer satisfaction by promoting diverse menu suggestions that go beyond traditional salads, inviting creativity in the kitchen.

Product Details

1. Product Information

- Brand: Kewpie
- Product Name: Low-Calorie Sesame Dressing
- Volume: 380ml
- Price: 511 yen (excl. tax) / 552 yen (incl. tax)
- Shelf Life: 10 months

2. Release Date

The new 380ml dressing will hit shelves nationwide from August 21, 2025.

3. Features

Kewpie’s Low-Calorie Sesame Dressing retains the beloved taste of the original while cutting calories by 50%. This move demonstrates Kewpie's commitment to offering products that align with contemporary health and wellness trends.

For more information, please visit the official product page here or see the special feature site for the Low-Calorie Sesame Dressing here.

A Legacy of Excellence

The original Kewpie Sesame Dressing, first launched in 2000, has achieved remarkable success by maintaining the top position in the domestic purchase share for salad dressings over the last 22 years. Its reputation extends beyond Japan, reaching consumers in 71 countries and regions worldwide, exemplifying its versatility that appeals to a wide demographic. This breadth of appeal not only enhances the salad dressing market but also encourages culinary innovations both at home and abroad.