#Finland #AI Solutions #Helsinki #Supermetrics #Marketing Intelligence

Supermetrics Expands Its AI Capabilities

Supermetrics, a well-known marketing intelligence platform, has made headlines with the launch of its new AI-powered solutions that significantly extend their existing enterprise-grade platform. This enhancement is largely a response to the increasing demand from businesses for more effective and reliable ways to manage and act on marketing data.

Meeting Customer Needs

The introduction of Supermetrics AI reflects the company’s commitment to bridging the gap between analysis and action—a need particularly emphasized by today’s marketing teams. There is a growing demand for tools that not only provide insights but also help marketers translate those insights into practical, actionable strategies. The latest advancements include Supermetrics Agents and various AI integrations designed to seamlessly fit into daily workflows.

These new tools facilitate an analysis of performance data, generate critical insights, and streamline reporting, allowing teams to shift from questioning to decision-making at a much faster pace. As organizations face the dual pressures of tighter budgets and an overwhelming amount of data, these innovations provide a beacon of hope and an alternative to more fragmented and complex marketing toolchains.

Leveraging 15 Years of Experience

Supermetrics has developed this new suite of AI solutions grounded on its proprietary Knowledge Graph, built over 15 years of industry experience. This foundation not only underpins the software's accuracy and consistency but also offers an integrated model that ensures real-time responsiveness to users' queries. According to CEO Anssi Rusi, marketers require dependable tools that guide them toward smarter decisions without the clutter of hype.

Rusi asserts, “Marketers don’t need more hype. They require reliable AI that simplifies their work and aids them in executing impactful decisions.” The Supermetrics AI suite aims to fulfill that need, cutting the time teams traditionally spent on data preparation by as much as 90%. This allows for rapid access to insights that can drive campaign effectiveness.

Simplifying Marketing Automation

The technology aims to counteract the frustrations seen in the industry—issues such as AI-hype fatigue and complex tech stacks that don’t deliver actionable value. By providing a platform that emphasizes trustworthy data and operational efficiency, Supermetrics is redefining norms in marketing intelligence.

As marketing teams look to adapt to the rapidly changing landscape, having a dependable resource is more critical than ever, and Supermetrics offers a testament to that need with its forward-thinking approach.

Future Goals

Supermetrics continues to strive for clarity and confidence in every marketing decision made by its users. The recent launch not only strengthens the company’s standing as a leader in marketing intelligence but also sets a new benchmark for how data and AI can foster growth in business environments.

As businesses worldwide work to effectively navigate privacy-first analytics, Supermetrics is prepared to play a pivotal role in empowering brands and marketing agencies through these new AI capabilities. By turning insights into actionable decisions, Supermetrics is committed to maximizing value for its clients.

For more information about these innovations, visit Supermetrics.

About Supermetrics

Founded in 2013 and based in Helsinki, Supermetrics has grown into a respected marketing intelligence platform, serving over 200,000 companies across 120 countries. It specializes in transforming marketing analytics into strategic insights, analyzing approximately 15% of global ad spend to date. Through these contributions, Supermetrics seeks to help businesses optimize their marketing processes while adhering to the complex landscape of data privacy and regulations.