#Japan #Nagano #Kanesa #Marco Me #Freeze-Dried Miso

Exciting Innovations in Freeze-Dried Miso Soup by Marco Me

This March, Marco Me Co., headquartered in Nagano, will unveil new combinations of its acclaimed freeze-dried miso soup in ten-serving formats. The new lineup includes four distinct variations: the "Deluxe Freeze-Dried Miso Soup Assortment," "Low-Sodium Assortment," "Seaweed and Black Nori Mix," and "Shijimi and Asari Clam Combo." Each variant promises to enhance the already thriving freeze-dried soup market, catering to the growing consumer appetite for convenient but flavorful meal options.

A Stronger Production System with New Factory

In a significant move, Kanesa Co., based in Aomori, launched its "Kanesa Granule Miso Factory" last September. This facility is the third production site following the establishment of the Bonshu and Paramisou factories, allowing the company to double its production capacity to one hundred million servings. Likewise, all Marco Me’s granule miso is now domestically produced at Kanesa, ensuring a robust production system.

The popularity of multi-serving freeze-dried miso packs is soaring. According to sales data, the share of packaging with ten or more servings jumped from 17.4% to 37.1% between 2019 and 2024, with projections suggesting this could hit 45% by 2030. Responding to this trend, Marco Me is reconfiguring its ten-serving miso soup packs with popular ingredients to create exciting new products.

Variants of Miso Soup Revealed

1. Deluxe Freeze-Dried Miso Soup Assortment
- Contents: 79g
- Packaging: Eco-friendly paper (bag)
- Shelf Life: 13 months
- Release Date: Early March 2026
- Availability: Nationwide
- This instant miso soup features a mixture of tofu, fried eggplant, and vegetables, all designed to tantalize the taste buds. The tofu provides a silky texture and is cut into larger pieces, while the fried eggplant infuses rich flavors into the miso base. The addition of colorful cabbage and carrots enhances both texture and presentation.

2. Low-Sodium Assortment
- Contents: 79g
- Shelf Life: 13 months
- Compared to the Deluxe variant, this option cuts sodium content by 25% per serving, catering to health-conscious consumers.

3. Seaweed and Black Nori Mix
- Contents: 60g
- This variant highlights a unique combination of domestic aosa seaweed and black nori, prepared using a proprietary drying method that preserves the seaweed's natural flavor and texture, complemented by a subtle kelp dashi.

4. Shijimi and Asari Clam Combo
- Contents: 70g
- Boasting the equivalent of 100 shijimi clams' worth of ornithine per cup (37mg), this flavorful soup is crafted with a light-colored granular miso that allows the essence of the clams to shine.

Every pack comes pre-assembled with the ingredients and granule miso, ensuring that consumers only need to add hot water for a delicious, authentic miso soup experience.

As consumption patterns continue to shift towards convenience without sacrificing taste, Marco Me's latest offerings are set to make waves. Whether you're a seasoned fan or new to miso soup, the brand promises to deliver a delightful culinary experience across its revamped product line.