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Zetteria's Unique Twist: The Unadon Burger

This summer, Zetteria, a popular hamburger chain operated by Burger One under CEO Daishi Kimura, is reviving its unique culinary creation, the Unadon Burger, starting from July 22nd. This burger, which brings a delightful overlap of Japanese cuisine and Western fast food, is set to be available for a limited time, emphasizing both novelty and flavor.

Last year's offering received an overwhelmingly positive response, prompting Zetteria to increase the quantity available this year, ensuring that more customers can enjoy this culinary innovation during Doyu no Ushi no Hi, a day traditionally celebrated with eel dishes in Japan.

What is the Unadon Burger?

The Unadon Burger is a masterpiece that recreates the beloved Japanese unadon dish—grilled eel served over rice—inside a soft and fluffy burger bun. It features a delectable combination of various ingredients: succulent eel grilled meticulously using a three-step process to achieve a perfectly flaky and aromatic kabayaki (grilled eel), a patty made from 100% domestically sourced rice, a semi-soft egg that oozes flavor, and a unique teriyaki sauce. Lettuce adds a fresh crunch, rounding out the experience.

Zetteria's preparation technique for the eel involves several rounds of grilling with a special sauce that blends sweet eel seasoning and rich soy sauce, enhancing the grilled flavors and enriching the burger with a deep, savory taste. Each bite offers an explosion of deliciousness that families and individuals alike can relish.

In addition to the grilled eel, the burger patty made from Japanese rice is prepared by brushing it with soy sauce before grilling, completing the meal with a nutty aroma and chewy texture. A side of sansho (Japanese pepper) is included for those who crave an authentic unadon experience, allowing diners to customize their flavors according to personal preference.

This year’s Doyu no Ushi no Hi is not just about tradition; it’s about experience. Zetteria invites everyone to indulge in this unique Unadon Burger, where satisfaction through a modern twist meets the timeless flavors of Japanese cooking.

Availability and Pricing

The Unadon Burger is priced at 990 yen (including tax) and will be available until early August or until supplies last. Customers are encouraged to visit one of the participating 268 locations across Japan to savor this unique offering. However, stock is limited, and once they run out for the day, sales will cease. Thus, enthusiasts are recommended to act quickly!

To sum up, Zetteria aims to redefine how we look at traditional dishes. Don’t miss out on this exciting culinary blend; experience the Unadon Burger this summer and celebrate Doyu no Ushi no Hi in a whole new way!