AeroPress Introduces Premium Editions to Celebrate 20 Years of Excellence
AeroPress, Inc., the celebrated makers of the iconic coffee press, is marking a significant milestone: 20 years since the launch of its original 3-in-1 coffee brewer. Renowned for its quality and innovation, AeroPress has accumulated more than 65,000 five-star reviews across over 60 countries. To honor this 20-year journey, the company is unveiling its new Premium Black and Premium White editions, crafted meticulously from double-walled glass and metal.
These elegant designs feature subtle laser-etched branding, elevating their appearance while maintaining the outstanding brewing capabilities that AeroPress is recognized for. The patented 3-in-1 technology ensures that users can enjoy the smoothness of a pour-over, the full-bodied richness of a French press, and the bold flavor of espresso, all in under two minutes.
The Premium Black and Premium White editions will be available for purchase starting September 28, exclusively on AeroPress.com and Williams-Sonoma.com. To further celebrate this anniversary alongside National Coffee Day, AeroPress will host a two-day promotional event offering a 10% discount on all Premium products, including the newly launched editions.
Gerard Meyer, CEO of AeroPress, emphasized the essence of their new releases, stating, "Around the world, coffee lovers are demanding products that deliver both function and design. Our Premium editions answer that call, uniting hand-crafted glass and metal design with the performance AeroPress is known for."
The initial response to AeroPress's Premium line has been overwhelmingly positive, often selling out quickly. For instance, last year’s National Coffee Day saw the Silver edition disappear within just 24 hours. This year, both the new Black and White editions are expected to capture the hearts of coffee aficionados again.
To commemorate not only their product innovation but also their dedicated community, AeroPress is planning various events. David Cole, CMO of AeroPress, states, "Launching our latest Premium colorways alongside AeroPress's 20th Anniversary celebrates not just our innovation, but our community. We've always been motivated by our fans—from new brewing recipes to the World AeroPress Championship, which reaches over 70 countries."
This fall, AeroPress will host five U.S. Championship events and global social challenges as part of their anniversary celebrations, inviting coffee lovers to engage and showcase their creativity. The finale of the U.S. Championship circuit will take place in San Francisco this October, drawing competitors, fans, and coffee enthusiasts alike to celebrate the brand’s impressive journey.
The AeroPress itself has a rich history, initially designed by engineer Alan Adler who aimed for a better way to brew coffee. By utilizing air pressure, he minimized extraction time and reduced bitterness, thereby unlocking the full flavor of the coffee bean. This innovative method has made AeroPress a favorite globally among not only casual drinkers but also baristas and champions.
AeroPress combines immersion, air pressure, and micro-filtration, resulting in a clean, flavorful cup of coffee without bitterness and grit. This remarkable versatility allows for the creation of everything from cold brews to rich espresso-style drinks like cappuccinos and lattes.
With its compact design and quick brewing process, AeroPress continues to be a staple for coffee lovers everywhere, reflected in its extraordinary number of five-star reviews. The World AeroPress Championship further highlights its global community, making it the largest filtered coffee competition in the world.
For more details regarding AeroPress’s products, brewing methods, and upcoming Championship events, visit
aeropress.com or follow them on social media platforms including Instagram, TikTok, YouTube, and Pinterest.