Subaru Ascent Receives Prestigious JD Power 2026 Quality Award for Upper Midsize SUVs

Subaru Ascent Claims Top Spot in JD Power 2026 Initial Quality Survey

Subaru of America has proudly announced that its popular three-row SUV, the Subaru Ascent, has been recognized as the best in the Upper Midsize SUV category in the 2026 JD Power U.S. Initial Quality Study (IQS). This remarkable achievement underscores the Ascent's commitment to quality, safety, and value, making it a favorite among family vehicles.

Jeff Walters, President and COO of Subaru of America, expressed his pride in this achievement, highlighting the positive feedback from new owners who appreciate the Ascent's features, versatility, and overall capability. For many families, the Subaru Ascent is a vehicle that not only meets but exceeds expectations and contributes to a positive driving experience.

The JD Power IQS study, now celebrating its 40th year, is a respected metric in the automotive industry. It gathers responses from new vehicle owners just 90 days after their purchase or lease, offering insights into initial experiences. Over 78,000 responses were collected this year, covering 227 questions related to various aspects such as infotainment, driver assistance, features, and powertrain reliability. This year, Subaru improved its ranking in this survey, moving up four positions within the mass-market brand category to secure fifth place overall.

The 2027 Subaru Ascent is equipped with standard Subaru Symmetrical All-Wheel Drive and features a powerful 260-horsepower turbocharged Subaru Boxer® engine along with EyeSight® Driver Assist Technology. Offering ample space, the Ascent can accommodate 7 or 8 passengers and comes with a standard 11.6-inch Subaru Multimedia System touchscreen that provides seamless connectivity through wireless Apple CarPlay® and Android Auto™. The Ascent is an embodiment of family-friendly features, ensuring comfort and convenience on the road.

Earlier in 2026, the Subaru Ascent received a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS), marking the ninth consecutive year it has earned a top safety rating from the esteemed organization. This consistent performance not only highlights Subaru's dedication to safety but also reinforces the Ascent's standing as a reliable choice for families.

In combination with its latest recognition from JD Power, the Subaru Ascent's strong safety ratings reinforce the brand's commitment to quality and customer satisfaction. As Subaru continues to evolve and adapt, it remains dedicated to delivering products that resonate with the needs and expectations of consumers.

Consumers interested in the Subaru Ascent will find it available in various trim levels including Premium, Limited, Limited Bronze Edition, Touring, and Onyx Edition Touring, with prices starting at an MSRP of $40,795. This ensures that families have options to fit their preferences and budget while still providing exceptional value and quality.

As Subaru continues to make strides in enhancing its customer experience, it is clear that the Ascent remains a leading choice in its category. With awards and recognitions such as these, Subaru solidifies its position as a brand that listens and responds to its customers, delivering vehicles that are built with both passion and purpose.

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