New Sweet Brand 'Onino Oyatsu' Launches EC Site to Satisfy Your Sweet Tooth

A Sweet Haven: Explore Onino Oyatsu's Launch

The new sweets brand Onino Oyatsu, inspired by the universal struggle against the "inner demon," has officially debuted with an exciting e-commerce website. This brand aims to provide comforting desserts that bring relief in those irritating moments of daily life. Launched on November 1, 2025, the site allows customers to indulge in the deliciousness of their products from the comfort of their homes. With a focus on providing a little treat for yourself or a thoughtful gift for a friend, Onino Oyatsu's sweet offerings are poised to brighten anyone’s day.

Online Shop Details

Before the launch of their website, the cheesecake sandwiches were only available through pop-up shops. With the new site, fans can now order these delightful desserts for delivery. They come frozen to maintain freshness and deliver an unforgettable taste experience.

Explore the Onino Oyatsu website for more information.

Product Overview: Cheesecake Sandwich

The signature item, the cheesecake sandwich, is a hand-sized treat featuring a rich, fresh cheesecake encased in a soft cookie. The brand prides itself on producing these sweets at their own factory, where they have previously sold around 48,000 pieces annually under various brands. With new flavors added, the cheesecake sandwich is ready to become a crowd favorite under the Onino Oyatsu name.

- Product Name: Cheesecake Sandwich
- Price: Set of 6 for ¥2,340 (tax included)
- Expiration Date: When frozen, the product has a shelf life of at least 45 days; consumes within 2 days after thawing.

Exciting Flavor Lineup

Customers can indulge in a selection of classic and seasonal flavors. The assortment includes:

1. Plain: Smooth rare cheesecake made with Hokkaido cream cheese, sandwiched in a buttery, crispy cookie.
2. Hokkaido Milk: Rich and creamy mascarpone cheese from Hokkaido, enhanced with condensed milk for extra decadence.
3. W Chocolate: A thick chocolate batter containing chunks of chocolate, offering rich cocoa and texture.
4. Matcha: Strong matcha flavor harmonized with cubes of white chocolate, providing a delightful taste experience.
5. Earl Grey: Fragrant with bergamot, this tea-infused cheesecake delights the senses.
6. Espresso: Deep and rich, made from rare Papua New Guinea espresso powder.

In addition to these classics, seasonal flavors will also be featured throughout the year:

- Cookies & Cream: Creamy cheesecake with crushed cocoa cookies.
- Mikan: A refreshing mix of local mikan confiture.
- Apple: Freshly confit apple chunks for a delightful crunch and flavor.

Purchasing Options

You can order directly from the Onino Oyatsu website or visit their pop-up shops. At these locations, customers will have the opportunity to purchase single items priced at ¥390 each (tax included).

Upcoming Events

The brand will announce pop-up shop events including a special shop at Tokyo Solamachi running from November 1 to November 30, 2025. The exact location is conveniently situated within the Tokyo Skytree Town.

- Location: 2nd floor, Tower Yard 5, Tokyo Solamachi
- Hours: 10:00 AM - 9:00 PM
- Special Shop Page: Learn more

Brand Philosophy

Onino Oyatsu speaks to the emotional aspects of sweetness. The brand emphasizes that everyone has their own inner demon that surfaces during challenging moments. Indulging in their treats can provide solace amidst daily stressors, bringing happiness and delightful flavors to your day.

Artistic Direction

Designed by the innovative team at GRAPH, led by artist Kazunari Kitagawa, the brand’s identity features the charming character Oni-kun, symbolizing a playful twist on overcoming obstacles with sweets.