#United States #Fort Worth #Simpli.fi #Bombora #Dick Reed Awards

Simpli.fi Honored at the Dick Reed Awards for B2B Marketing Excellence

In a significant moment for the world of B2B marketing, Simpli.fi has been announced as a contender for the prestigious Dick Reed Awards, organized by Just Global. This recognition is particularly noteworthy as it marks the fifth consecutive year the company has received nominations, showcasing their persistent dedication to excellence in programmatic advertising solutions and workflow software.

Pioneering B2B Marketing Innovators

The Dick Reed Awards celebrate the groundbreaking contributions of businesses that are reshaping the B2B marketing framework. This event highlights the transformative leadership that propels the industry forward and accentuates the importance of strong partnerships and impactful connections within the B2B ecosystem.

Simpli.fi, a trailblazer in the realm of advertising technology, has been nominated for two categories at the 2025 awards. The integration between Simpli.fi and Bombora, a reputable B2B data provider, is acknowledged in the Channel Advancements Innovation – Programmatic category. This nomination signifies their joint efforts in transforming digital marketing through advanced tools and precision in audience targeting. Additionally, Kevin Dwyer, a Senior Performance Analyst at Simpli.fi, is a finalist in the Commitment to Excellence – Omnichannel category, underscoring his key role in driving successful campaign outcomes for clients.

Insights from Leadership

Frost Prioleau, Co-Founder and CEO of Simpli.fi, expressed his gratitude for the recognition, stating, "We’re honored to be recognized in two categories at the 2025 Dick Reed Awards, which recognize the very best in the AdTech space. It’s a testament to not only the skill and expertise of our team at Simpli.fi, but also to our strong partnerships with industry leaders and the consistency of the results we deliver for our B2B customers."

Innovation Through Collaboration

The innovative integration of Simpli.fi’s contextual solutions with Bombora’s B2B data capabilities is a game-changer in targeting strategies for brands, agencies, and media companies. Bombora, celebrated for its cutting-edge Data Cooperative, provides invaluable insights about audiences, allowing companies to effectively identify, understand, and reach potential clients across various platforms.

Dwyer's nomination for the Commitment to Excellence category further highlights the vital contributions of team members at Simpli.fi. His impactful management of campaign launch and optimization has been vital in ensuring consistent performance and successful partnerships throughout omnichannel marketing initiatives.

A Legacy of Recognition

The nominations at the Dick Reed Awards build on Simpli.fi’s remarkable history of accolades, having been recognized each year since the inception of these awards in 2020. The company has been a finalist for multiple prestigious categories, including multiple nominations for the Strategic Partner Agency of the Year, as well as accolades for Most Collaborative Company, Most Collaborative Individual, and the Unsung Hero award in recent years.

Simpli.fi’s innovative strategies and dedication to providing exceptional value to clients firmly establish its leadership position in the B2B marketing arena. With over 2,000 media teams and brands relying on its Advertising Success Platform for guidance, Simpli.fi continues to evolve as a frontrunner in programmatic solutions.

For more detailed insights into Simpli.fi’s offerings and capabilities, including their advanced attribution solutions, please visit their official website.

About Simpli.fi

As a leader in the field of programmatic advertising, Simpli.fi has carved out a niche by delivering top-tier solutions and workflow software to a diverse array of media teams, agencies, and brands. Enabling advertisers to maximize relevance and engagement, Simpli.fi is pivotal in orchestrating over 140,000 campaigns each month for around 30,000 advertisers across various media formats, including CTV, mobile, and display. The company also enjoys robust backing from eminent private equity firms like Blackstone and GTCR, further cementing its reputation in the industry.