Experience the Vibrant Sea, Fishing, and Fashion Festival in Onagawa, Miyagi Prefecture

Exciting Highlights at the Sea, Fishing, and Fashion Festival

Mark your calendars! On Sunday, September 27, 2026, the highly anticipated event, the Sea, Fishing, and Fashion Festival, will return to Onagawa Town, Miyagi Prefecture. Organized by Mash Holdings, GLOBE RIDE, and Onagawa Town, this immersive festival promises a unique blend of fashion, fishing, and delicious food experiences. Following the success of last year's inaugural event, which attracted around 3,000 attendees, this year's festival aims to further showcase the distinctive charm of Onagawa.

Event Details

- Event Name: Sea, Fishing, and Fashion Festival
- Date: September 27, 2026
- Location: Three venues in Onagawa Town (Mash Park Onagawa, Onagawa Town Community Exchange Center, and Onagawa Port Wharf)

Attendees can expect a range of activities designed to highlight the area's natural beauty and rich culture. With engaging programs scheduled throughout the day, visitors will have ample opportunities to experience what makes Onagawa a special destination.

Special Highlights for This Year

French Crepes from Gelato Pique Cafe

A new addition to the festival menu is gelato pique cafe, which will feature authentic French crepes made from carefully selected flour imported from France. Guests can savor the delightful balance of chewy and crispy textures, offered fresh from the griddle. The menu includes:

- Butter and sugar crepe: ¥690
- Bear crepe (Chocolate & Banana): ¥980
- Onagawa exclusive complete crepe (egg, ham, cheese): ¥1,090

Sesame Street Character Meet-and-Greet

Fans of Sesame Street will be thrilled to meet beloved characters such as Elmo, Cookie Monster, and Abby at Mash Park Onagawa. This meet-and-greet offers a fantastic opportunity for families and children to interact and take photos with their favorite characters.

Unique Fashion Collaborations

In an exciting collaboration, gelato pique and emmi have joined forces with DAIWA, a renowned fishing brand. The collection features playful fishing-inspired lures and bear-themed apparel designed by gelato pique, alongside emmi's wellness wear made from upcycled fishing nets. These exclusive items will only be available at the festival.

Hands-On Fishing Experience

For young fishing enthusiasts, the festival will host a fishing experience presented by DAIWA Young Fishing Club. Aimed at children, this program gives them a chance to learn and enjoy fishing under the guidance of seasoned staff. All necessary equipment, including fishing rods and life jackets, will be provided, ensuring a safe and fun environment for participants.

- Location: Onagawa Port Wharf
- Time: 09:00-13:40 (with sessions every 40 minutes)
- Cost: Free
- Eligibility: Elementary, middle, and high school students
- Registration Deadline: August 23, 2026

MASH FAMILY SALE

In parallel with the festival, the fifth MASH FAMILY SALE in Onagawa will take place, offering significant discounts on popular brands such as gelato pique, SNIDEL, Mila Owen, and newcomers like CELFORD and AOURE. Shoppers can find fashion items and organic cosmetics—some up to 80% off!

- Location: Onagawa Town Community Exchange Center
- Time: 10:00–16:00

This year, the sale will open exclusively to Onagawa residents and workers on September 26.

Entertainment and Gastronomy

The festival will feature live performances, including a special appearance by the popular comedy duo Korokoro Chikichiki Peppers. Meanwhile, food lovers can enjoy a diverse range of seafood and seasonal delicacies at the food area, including:

- Sanma minced fish soup: ¥300
- Grilled seafood: from ¥300
- Sasakamaboko: ¥300

Attendees can indulge in local delicacies while enjoying stage performances, making for a great day out with family and friends!

Conclusion

This year's Sea, Fishing, and Fashion Festival promises to deliver an unforgettable experience, emphasizing the charm of Onagawa through a delightful fusion of food, culture, and entertainment. Join us for a celebration that showcases the community's resilience, creativity, and warmth as we come together to enjoy everything Onagawa has to offer.