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HATTO COFFEE Reopens in Harajuku

HATTO COFFEE, operated by BY THE PARK, a subsidiary of Plaza Holdings, has officially reopened on August 13, 2025, after a significant renovation. Located in the vibrant district of Jingumae, Shibuya City, Tokyo, HATTO COFFEE aims to be a hub where people naturally gather, share culture, and exchange ideas.

This newly designed café is a welcoming space for urban dwellers who balance work and leisure. Whether you're enjoying remote work with a cup of coffee or spending quality time with friends, HATTO COFFEE strives to offer an environment where you can effortlessly transition between 'ON' and 'OFF' modes of life.

New Features of HATTO COFFEE

1. Spacious and Comfortable Design

HATTO COFFEE has redesigned its layout to enhance openness and comfort. The seating capacity has been expanded with a focus on communal tables, creating an inviting atmosphere suitable for both individuals and groups. The café is equipped with Wi-Fi and power outlets, making it an ideal spot for remote work, conversations, or even reading. On sunny days, customers can also enjoy the deck terrace, further enhancing the café’s versatility.

2. Collaboration with SALT...

The renovated café has partnered with the surf culture magazine, SALT..., to elevate its concept beyond just a café to a vibrant crossroads of information and community. The interior features a refined aesthetic with raw concrete elements complemented by ocean-inspired decor and greenery, creating a natural and sophisticated ambiance. In addition, HATTO COFFEE plans to host a variety of cultural events in collaboration with businesses and artists.

3. New Service Offerings

HATTO COFFEE is also launching several services designed to cater to both weekdays and weekends.

• - Weekday 'ON' Services: Support for a comfortable working environment through a subscription coffee service that allows customers to enjoy premium coffee conveniently. For lunch, a selection of healthy takeout lunch boxes will be available exclusively on weekdays. The café will also offer a diverse range of domestic and international beers. Additionally, customizable private event plans are available.

• - Weekend 'OFF' Experiences: For weekends, HATTO COFFEE will serve as a hub for activities and culture. Plans include yoga workshops in collaboration with brands and regular art exhibitions featuring contributions from artists connected to SALT....

4. Exclusive Merchandise

As part of its reopening, HATTO COFFEE will offer exclusive merchandise both at the cafe and on ZOZOTOWN, allowing fans to take a piece of the experience home.

HATTO COFFEE is marking its new beginning as a space where people converge, and sensibilities intersect—a true urban crossroads. The café invites everyone to stop by and enjoy a moment of inspiration and relaxation in their daily lives.

Store Details

• - Access: 10 minutes walk from Harajuku Station (JR Yamanote Line) and 8 minutes walk from Meiji-Jingu-Mae Station (Tokyo Metro Chiyoda Line/Subway Fukutoshin Line)
• - Hours of Operation: 9:00 AM - 7:30 PM, open irregularly
• - Address: 2-18-19 Jingumae, Shibuya, Tokyo 150-0001
• - Phone: 03-6910-5757

For takeout, catering services, and UberEATS, please check the links:

• - Catering Service
• - UberEATS

Stay updated with our latest news on our official Instagram: HATTO COFFEE Instagram

Company Overview

Company: BY THE PARK, Inc.
Headquarters: 2-18-19 Jingumae, Shibuya, Tokyo 150-0001
Representative: Koji Ishi, CEO
Business: Apparel sales, management of ZOZOTOWN, consulting services for promotional strategies in e-commerce.

Partner Company: SIDE SIX, Inc.
Headquarters: Fujisawa, Kanagawa
Representative: Yoshifumi Hayashi, CEO
Business: Development and management of the SALT... media platform, creative production related to surf and beach life, events, and public relations.