CHERY's New Value Proposition for Families Unveiled at AutoChina2026

CHERY's World Premiere of 'For Family' at AutoChina2026

On April 24, 2026, CHERY unveiled its new value proposition, 'For Family', during the prestigious AutoChina2026 in Beijing, an event that captures the attention of the global automotive industry. In a defining moment for the brand, CHERY’s CEO, Jeff Zhang, shared the company's strategic vision to provide quality mobility solutions to 10 million families worldwide by 2030, marking a significant shift from a recognized global brand to a responsible global citizen.

The Essence of 'For Family'

Jeff Zhang emphasized that 'For Family' is more than just a slogan; it represents a commitment to ensuring peace of mind and joy on every journey through trusted quality and thoughtful technology. This heartfelt statement resonated deeply with attendees at the automotive exhibition, earning praise from many visitors.

In its journey spanning 23 years, CHERY has expanded its reach to over 120 countries and territories, serving more than 4.5 million families with high-quality products and services. Statistical evidence shows that a family chooses CHERY’s products every minute around the globe, a testament to the trust users have in the brand. To cater effectively to these families, CHERY has established a comprehensive global network comprising 8 R&D centers, 36 production sites, over 2,000 dealerships, and more than 1,800 service centers. Their localized development philosophy, 'In somewhere, For somewhere, Be somewhere', promotes mutual benefit, symbiosis, and shared prosperity with local communities.

Core Principles of 'For Family'

The 'For Family' proposition is built on three pillars of uncompromising safety: 'Now for Everyone', 'Space Equality', and 'Technology Equality'. These pillars are designed to provide families around the globe with high-quality, accessible mobility solutions. At the AutoChina2026, CHERY debuted the TIGGO V, a direct embodiment of this value proposal. With the formal launch of the CHERY FAMILY CARE customer service brand a year prior, this new initiative of 'For Family' signifies CHERY's strong commitment to moving towards a brighter future alongside millions of families worldwide.

As CHERY continues to innovate and grow, its focus on family values will remain a core part of its mission, ensuring that it not only meets the needs of today’s consumers but also paves the way for a sustainable and fulfilling future for families everywhere.

Photo Credit: CHERY at AutoChina2026

With these bold steps, CHERY is not just setting new benchmarks for itself, but is also redefining the automotive landscape for families globally, reinforcing the notion that family matters in every mile traveled.