#United States #New York #JetBlue #Archer Roose #Skyhigh Spritz

JetBlue and Archer Roose Wines Elevate Happy Hour with Innovative Cocktail

In a groundbreaking collaboration, Archer Roose Wines and JetBlue are redefining the in-flight drinking experience with their newly launched cocktail, the Skyhigh Spritz. This signature drink is a fresh take on in-flight beverages, promising passengers a delightful way to enjoy their journey.

A New Kind of In-Flight Refreshment

The Skyhigh Spritz combines Archer Roose’s sparkling wine with a splash of cranberry juice, creating a refreshing and vibrant drink served right from the comfort of the passenger's seat. Forget about complex cocktail recipes; this innovative concoction can be easily prepared by simply popping the can, pouring it into a glass (or directly into the provided cup), and enjoying. Passengers can now feel like their own bartenders at 35,000 feet!

The initiative not only showcases JetBlue's commitment to enhancing their food and beverage program but also makes use of Archer Roose Wines’ unique offerings. Available on all JetBlue flights, this cocktail is set to become a centerpiece of the airline's in-flight refreshments, available for purchase in core seats and complimentary in EvenMore seats.

Celebrity Endorsement

Adding a fun twist to the launch, Elizabeth Banks, co-owner and Chief Creative Officer of Archer Roose Wines, has stepped into the spotlight with a playful instructional video titled "Skyhigh Spritz." In the video, Banks demonstrates how easy it is to make the cocktail, even without a cocktail shaker, encouraging passengers to embrace their inner mixologist. Her presence not only amplifies the drink’s appeal but also ties the unique in-flight experience to a familiar celebrity face.

Elevated Experience with Innovative Flavor

"We've always believed that great wine should be enjoyed responsibly in a variety of settings, whether in your living room or at a concert. Now, add to that list Row 17 at 35,000 feet," says Marian Leitner-Waldman, CEO and Founder of Archer Roose Wines. The Skyhigh Spritz offers a fresh perspective on the typical in-flight offerings, providing a taste of luxury amidst the clouds.

Stephanie Evans Greene, JetBlue's Senior Vice President of Marketing and Brand, reflects on the airline's forward-thinking approach: "With Archer Roose Wines, we've been able to bring premium wine to customers in an elevated yet accessible way. Now, with the Skyhigh Spritz, we ensure our passengers can experience both high-quality taste and the joy of travel."

The Archer Roose Difference

Archer Roose Wines prides itself on its commitment to quality and sustainability. Their products are vegan, gluten-free, and made with no added sugars or additives, making them a responsible choice for health-conscious travelers. The wines are crafted with care and sourced from esteemed vineyards worldwide, maintaining a focus on low-intervention winemaking practices.

Alongside the new cocktail, travelers can also enjoy Archer Roose’s white and red varietals, such as Sauvignon Blanc, Rosé, and Malbec, available on board.

Conclusion

As travel experiences continue to evolve, the collaboration between Archer Roose Wines and JetBlue stands as a testament to the airline's innovative spirit and commitment to customer satisfaction. With the launch of the Skyhigh Spritz, passengers can indulge in a delightful cocktail that not only makes their journey more enjoyable but also sets a new standard for in-flight beverages. For more information on Archer Roose Wines and their premium offerings, visit archerroose.com and follow them on Instagram for updates and insights into their latest adventures.