How Biz Communications is Revolutionizing TV PR with AI Expertise

Enhancing TV Public Relations through AI

Biz Communications, headquartered in Minato City, Tokyo, has taken a significant leap forward in the world of television public relations (TV PR) by establishing a dedicated internal team focused on the application of generative AI technology. Set to launch in June 2025, this initiative aims to enhance both the quality and speed of information design and proposals tailored for TV programs. This transition is designed to optimize TV PR activities and significantly improve the establishment of media interview opportunities stemming from television programs.

Historically, Biz Communications has developed PR strategies that take into account various viewer demographics, such as homemakers, business professionals, youth, and the elderly. These tailored approaches have led to numerous successful appearances on television across genres including news, lifestyle, and entertainment.

With the new generative AI implementation, the company is elevating several key processes:

1. Targeted Media and Program Selection: The team focuses on choosing media outlets and programs based on specific audience characteristics to ensure a targeted approach.

2. Data Analysis of Social Issues and Trends: By analyzing data related to current societal challenges, trends, and viewer interests, the agency can craft messages that resonate.

3. Extracting Key Messages: The generative AI technology is designed to identify “key messages” that will resonate with different audience segments, adjusting the context to align with their sensitivities.

4. Creating Supportive Materials: The team uses the AI framework to generate comprehensive materials for program creators, including structural proposals, Q&As, and production ideas that are aligned with their vision and objectives.

5. Pitch Suggestions Tailored to Viewer Empathy: Each proposal is enriched with empathetic touchpoints that align with the interests and concerns of target audiences, creating a deeper emotional connection.

Leveraging the strong relationships Biz Communications has built with television media over the years, the new AI initiatives are expected to transform these processes into tangible broadcasting results.

In the words of Representative Director Mitsuhiro Fujii, "The key to effective TV PR is defining who we want to resonate with first. Generative AI will quantitatively determine the interests and keywords for each target audience and meld these insights with on-the-ground intuition to create the most impactful proposals. I believe this approach gets to the essence of PR."

Looking ahead, Biz Communications is committed to combining generative AI with the expertise of PR professionals to craft information designs that penetrate target audiences and find a place in television broadcasts. This innovative blend of technology and human insight signifies a new era of efficiency and effectiveness in TV PR, setting a high standard for future practices in the industry.