Hisense Unveils Innovative AI-Powered 'Companion Living' Concept at IFA 2026

During the IFA 2026 event, Hisense, a global leader in consumer electronics and home appliances, introduced a groundbreaking concept known as 'Companion Living'. This initiative aligns with their vision of 'Innovating a Brighter Life', aiming to incorporate artificial intelligence into everyday life through solutions like V AIOS and AI Companion Suite.

Integration of AI into Daily Life

At the core of their innovative approach lies V AIOS, the new generation of the VIDAA operating system. V AIOS showcases four fundamental AI capabilities: perceive, think, communicate, and act. These capabilities empower V AIOS to recognize individuals, devices, and their surroundings, interpret context and intentions, facilitate seamless communication between individuals and devices, and coordinate content and services to act on behalf of the user. This results in an intuitive and human-centric foundation for smart living.

Enhancing Convenience in Daily Tasks

Building on this AI foundation, the AI Companion Suite injects intelligence into three primary areas of daily life: cooking, laundry, and climate control. In the kitchen, tasks are designed to be effortless, considering personal preferences, available ingredients, and contexts. The kitchen system can coordinate the refrigerator, oven, and other appliances to suggest recipes and guide users throughout the cooking process, transforming fridge contents into a specially curated meal.

Furthermore, in the laundry room, this intelligent system automatically identifies fabric types and adjusts washing and drying cycles to care for each garment according to its specific needs. In living spaces, the UR9 serves as a gateway to a smart home, optimizing air circulation and managing the domestic environment based on the occupants and existing conditions. Together, these innovations demonstrate how AI can transcend individual connected devices to become a proactive, personalized, and natural part of everyday activities.

Partnership with UEFA EURO 2028

Beyond advancements in home appliances, Hisense also announced its partnership with UEFA EURO 2028, marking its fourth consecutive association with the UEFA European Championship. Following collaborations for the 2016, 2020, and 2024 tournaments, Hisense continues to bridge the gap from everyday life to major global sporting events. Their commitment to 'Innovating a Brighter Life' is underscored through technology that connects people.

About Hisense

Established in 1969, Hisense is a leading global brand in the consumer electronics and home appliance sectors, with a presence in over 180 countries and a focus on delivering quality multimedia products, smart appliance solutions, and comprehensive technological innovations. According to Omdia, Hisense is recognized as the world leader in the segment of televisions measuring 100 inches and larger (from 2023 to the first half of 2026). As a pioneer of RGB MiniLED technology, Hisense continues to drive next-generation innovations in the industry. Additionally, as the official sponsor of the 2026 FIFA World Cup™ , Hisense is actively engaging in worldwide sports partnerships to connect with audiences globally.