#United States #Brooklyn #Q Mixers #Betsy Frost #Premium Mixer

Q Mixers Welcomes Betsy Frost as New CEO

In a significant move for the beverage industry, Q Mixers, the renowned premium mixer company, has appointed Betsy Frost as its new Chief Executive Officer. Announced on December 5, 2024, this appointment marks a fresh chapter for Q Mixers, known for its high-quality mixers that elevate every drink experience—be it cocktails or mocktails.

Betsy Frost, a well-respected figure in the consumer packaged goods (CPG) sector, brings over two decades of experience driving brand transformation and growth. Having already established herself as a leader in the beverage space, her recent role was as CEO of Hoplark, a trailblazer in the non-alcoholic beer segment. Frost successfully led Hoplark through a pivotal Series A funding round and spearheaded innovative product expansions across multiple categories.

According to Bob Nakasone, the Board Chair of Q Mixers, the company is thrilled to have Frost at the helm, expressing confidence in her ability to steer the brand into new territories. Nakasone emphasized Frost's thoughtful brand-building approach and her strategic vision, indicating that these qualities will be vital in achieving outstanding results for Q Mixers.

Frost’s appointment comes as Q Mixers aims to continue pushing the boundaries in the mixer category, renowned for its commitment to clean ingredients and bold flavors. With products free from high fructose corn syrup, artificial flavors, and preservatives, Q Mixers stands out in a crowded market seeking quality and authenticity. As Frost remarked, “I’m honored to join this incredibly talented team who is redefining quality in the mixer category.” Her leadership promises to further innovate and enhance the company’s offerings.

Before her tenure at Hoplark, Frost had an impressive history at DRY Soda Co, where she shaped the brand’s premium image and significantly contributed to its growth. Her foundation at General Mills included driving marketing efforts for iconic brands, overseeing a company-wide new product incubator, and leading large scale product development initiatives.

Frost holds a degree from Brown University and an MBA from the University of Virginia Darden School of Business. Beyond her corporate achievements, she champions female leadership and is involved with the Women Mentoring Initiative for the One Step Closer Community. Frost’s balanced approach to leadership—marrying business success with social responsibility—aligns perfectly with the ethos of Q Mixers.

As Q Mixers embraces this new era under Frost's leadership, consumers can expect a renewed commitment to quality and innovation. The company’s diverse portfolio includes 14 premium flavors across categories like tonic water, ginger beer, and mixers for margaritas and Bloody Marys. As they continue to redefine what a premium mixer can be, Q Mixers aims to engage a broader audience and uplift the drink experience across the board.

Q Mixers is headquartered in Brooklyn, New York, and can be found in top restaurants, bars, and retail stores across the United States. For those interested in exploring their product line, further information is available at QMixers.com and on their Instagram account @QMixers.

Frost’s vision and leadership are likely to mark a significant period of innovation and growth for Q Mixers, as they strive to maintain their place as the leading provider of premium mixers in the U.S market.