#Japan #Tokyo #Japanese Culture #Design Exhibition #d47 MUSEUM

Exhibition: LONG LIFE DESIGN 4 - Innovative Designs from 47 Prefectures

From July 4 to October 19, 2025, d47 MUSEUM in Shibuya, Tokyo will host the 36th planned exhibition titled "LONG LIFE DESIGN 4: Innovative Designs from 47 Prefectures." This unique event aims to connect the diverse practices and cultures across Japan’s prefectures through an engaging exhibition style that emphasizes the ingenuity behind local products.

At this exhibition, visitors will discover an array of unique products and designs that reflect the identity of each prefecture, showcasing not only tangible goods but also the stories and systems behind them. From products to projects, the evolution of designs that tackle challenges and promote sustainability will be highlighted, moving beyond traditional aesthetic values to include functional creative ideas.

The previous exhibition, "Design Products 2014," presented a juxtaposition of traditional products with contemporary needs, demonstrating how they evolve and adapt over time. Now, a decade later, the concept of design has transcended mere appearances and is increasingly focused on practical ingenuity and frameworks that support a sustainable future. This year's exhibition aims to combine the distinctive characteristics of each region with the inherent beauty that design can offer, selecting 47 groups to explore the current landscape of Japanese design.

Exhibition Details

• - Name: LONG LIFE DESIGN 4: Innovative Designs from 47 Prefectures
• - Dates: July 4 (Friday) to October 19 (Sunday), 2025 (Open daily)
• - Hours: 12:00 PM to 8:00 PM (last admission at 7:30 PM)
• - Venue: d47 MUSEUM, Shibuya Hikarie 8th Floor, 2-21-1 Shibuya, Shibuya-ku, Tokyo
• - Admission Fee: Donation-based (at the venue reception)
• - Organizer: D&DEPARTMENT PROJECT
• - Special Sponsor: Tokyu Corporation Creative Space 8
• - Co-Sponsors: Casio Computer Co., Ltd.
• - Contact: 03-6427-2301 (d47)
• - Official Website: d47 MUSEUM

Related Programs

• - Talk Event: A series of talks on September 7 (Sunday), offering various perspectives on the exhibition.
• - Experience Programs: Workshops and study sessions led by exhibitors will be scheduled throughout the exhibition.
• - Online Audio Guidance: Audio guidance featuring guest exhibitors will be available for visitors.
• - Official Book: A comprehensive book covering all exhibitors, filled with valuable insights to connect local industries and cultures for a sustainable future, will be released in mid-September.

Featured Exhibitors and Products

Visitors can explore a wide variety of related products in addition to the featured items, representing unique aspects from all over Japan:

• - Hokkaido: SHIRO - Gagome Kombu Beauty Serum
• - Aomori: Ridun - Apple Juice
• - Iwate: En-nichi - YAMA SHIRT
• - Miyagi: Sakurai Kokeshi - Reflections
• - Akita: Farm Garden Tasogare - Numayama Daikon Fermented Pickles
• - ... and many more representing each prefecture's unique craftsmanship.

D&DEPARTMENT PROJECT, established in 2000 by designer Kenmei Nagaoka, promotes the theme of "Long Life Design" and operates 14 stores across Japan and abroad. Their innovative approach aims to uncover and introduce the distinct designs representative of Japan across all 47 prefectures. The d47 MUSEUM stands as the first design products museum in Japan, and it plays a crucial role in connecting and disseminating the cultural richness of Japan through various mediums, including retail, dining, publishing, and tourism.

Join us in exploring and celebrating the craftsmanship and culture of Japan, and discover the stories behind each design that connects us all!