#Japan #Tokyo #Influencer Marketing #POSTIQUE #KAT&Co.

POSTIQUE: The New Dawn of Influencer Marketing

In a world where social media has become a crucial touchpoint for consumers, KAT&Co. is set to revolutionize the landscape of influencer marketing with the launch of POSTIQUE. Officially debuting in November 2025, this platform not only simplifies influencer engagement but also elevates the authenticity of user-generated content (UGC).

What is POSTIQUE?

POSTIQUE is designed to allow influencers to create natural content about brands without it being classified as advertising. It's a streamlined solution that minimizes the workload for brands by requiring them only to set up a page on the POSTIQUE platform. From that point on, influencers can shop as regular customers and share their experiences on social media — all without needing constant involvement from brands.

How POSTIQUE Works

Brands can easily set up their pages on POSTIQUE, and the platform takes care of the rest. By dramatically reducing the hassle of finding influencers, negotiating terms, and managing payment, POSTIQUE enables a continuous flow of authentic UGC from influencers boasting an average follower count of over 50,000. The process simplifies the entire influencer marketing journey, allowing brands to enjoy the benefits of genuine promotion effortlessly.

Key Features of POSTIQUE

• - Reduction of Administrative Burden: Businesses only need to create a profile within the platform. All purchases, service usage, and content creation are carried out independently by the influencers.
• - Elite Influencer Pool: POSTIQUE employs a stringent selection process, accepting only the top 2% of influencers based on over 50 quantitative and qualitative metrics, such as engagement rates, comment quality, and demographic factors. This ensures that brands connect with a community of high-quality influencers.
• - Authenticity Over Advertisement: To maintain the integrity of authentic content, POSTIQUE adopts a non-interference model, where influencers post their thoughts and experiences organically. This approach eliminates the need for #PR disclosures, distinguishing it from traditional advertising models.
• - Remarkable Cost Efficiency: Brands pay a flat fee regardless of the number of posts generated, ensuring continuous access to high-quality and authentic UGC.

Join POSTIQUE

KAT&Co. is currently seeking brands wishing to collaborate through POSTIQUE. This innovative marketing tool connects influential fans with attractive brands, creating a volume of inspiring and impactful posts.

If your business is looking to maintain high-quality UGC generation amidst a busy schedule or desires posts from powerful brand advocates, do not hesitate to reach out. We are eager to discuss detailed overviews and tailor-fit usage methods for your company.

Message from Tomomi Nagatani, CEO of KAT&Co.

As consumers increasingly rely on social media for lifestyle information—spanning not just younger demographics—investments in influencer marketing are surging. However, backlash against PR posts has been escalating. KAT&Co. aims to redefine influencer marketing standards by fostering influencers who genuinely resonate with brands and share their authentic voice. POSTIQUE is built upon this principle, helping high-quality brands and sincere creators reach their audiences authentically.

About KAT&Co.

Founded in April 2025, KAT&Co. is a startup located in Meguro, Tokyo, with a vision to create a place for every good product. With POSTIQUE at the forefront, KAT&Co. is pioneering a new marketing format that circumvents traditional advertising contracts and directives. Our aim is to ensure that both quality brands and creators receive the appreciation they deserve in a society that values genuine communication.

Contact Us

If you are interested in POSTIQUE, please reach out via email or through our website contact form. Specify that you wish to learn more about our services.

• - For Business Inquiries: Email: [email protected], Phone: 03-4334-8451
• - For Creator Inquiries: Email: [email protected], Registration Form: POSTIQUE Registration Form (Note: Entry into the platform is subject to a strict approval process.)