#United States #Puyallup #Uplands #Tarragon #South Hill

Tarragon's Uplands Community: A Sales Success Story

Tarragon, a real estate development company based in Seattle, has recently announced an impressive start to the sales of their first-ever master-planned community, Uplands. Located on 320 acres in the South Hill area of Puyallup, Washington, this dynamic project has drawn attention not only for its scale but also for the innovative marketing strategies employed by Tarragon to attract homebuyers.

In January 2025, three of the four homebuilders involved in the project, Century Communities, Lennar, and Richmond American Homes, reported selling 13 homes in just one month, a remarkable pace considering the current economic climate marked by rising interest rates. Dennis Rattie, President of Tarragon, commented on the unexpected momentum: "Our master marketing program launched late last year has created a buzz that our builder partners are benefiting from, leading to significant early sales success."

So far in the first phase of Uplands, more than half of the homes are currently under construction. With a total of over 80 homes being built, this development is proving to be not just a significant addition to the local housing market but also a much-needed boost in a time when many homebuyers are feeling the crunch of high mortgage interest rates.

Community-Centric Innovations

What sets Uplands apart from other real estate developments is its emphasis on community connection and lifestyle amenities. As part of this vision, Tarragon is in the process of constructing a community clubhouse that will serve as a central hub, fostering a sense of belonging among residents. However, recognizing the changing landscape of how homebuyers conduct their searches, the company has also launched a retail space named "Explore Uplands" located in Sunrise Village. This innovative space is designed as a blend of retail and hospitality, aiming to enhance the traditional home-buying experience.

"We understand that buyers are looking for more than just a home; they want a community. The typical sales environment doesn't resonate with today’s buyers," Rattie stated. "In our Explore Uplands space, we invite potential buyers to relax with a cup of Anthem coffee while getting updated on home and area news. We even have a special kids' coloring wall for families, making it a versatile space for everyone."

A Diverse Range of Options

The Uplands community is designed to cater to a wide variety of homebuyers, from first-time buyers to families and even Baby Boomers seeking to downsize. With homes priced from the mid $600,000s to $900,000s, the initial phase features single-family homes, covering 110 acres of gently sloping terrain. An additional 173 acres are earmarked for future development, indicating Tarragon's commitment to creating a thriving neighborhood.

Moreover, the initial phase will include 86 rental townhomes, complete with their own amenities such as a clubhouse, BBQ area, fire pit, dog park, and playground, ensuring that this community will be attractive to a range of residents. These facilities will not only enhance the lifestyle of residents but also emphasize community bonding through shared spaces and activities.

Looking Ahead

As Uplands continues to evolve, more rental townhomes and cottages are planned for future phases. The ambitious project aims to create a harmonious blend of nature and modern living, allowing residents to embrace a quality lifestyle in the Puyallup area. Furthermore, with an extensive network of trails integrated into the community, outdoor enthusiasts will find plenty of opportunities to enjoy the natural environment around them.

Thus far, Tarragon's innovative strategies, strong sales, and community focus indicate a promising future for their Uplands project. With plans to build over 1,000 homes, this project is not only revolutionizing modern real estate development but also addressing the evolving needs of today's homebuyers. For those interested, more information can be found on their official website, UplandsCommunity.com.

About Tarragon

Founded in 1995, Tarragon has established itself as a prominent player in the Northwest real estate market, known for its focus on quality construction and community-building. They develop a range of projects, including Class A industrial, retail, office, and multifamily developments throughout the region. For further insights into their offerings, visit www.tarragon.com.