#Japan #Tokyo #SSK #Innovation Strategies #R&D Marketing

Enhancing Marketing Capabilities in Research and Development Departments

On April 16, 2026, a pivotal seminar focusing on strengthening marketing capabilities in research and development (R&D) departments will be held by the Senior Consultant, Mr. Toshio Kimura, from the Japan Management Association Consulting. This engaging and informative session aims to explore how effective marketing strategies can enhance the likelihood of successful new product and business development.

Seminar Details

The seminar, themed "Enhancing Marketing Capabilities in R&D", will delve deep into the complexities surrounding the commercialization of innovative products and services. This is particularly crucial given that even organizations possessing competitive technologies require robust marketing capabilities to navigate the challenges of introducing new ventures. The seminar will address critical aspects of marketing within R&D, emphasizing that conventional marketing theories may not adequately suit the dynamic landscape of new market creation. Thus, a marketing approach driven by R&D becomes indispensable.

The session will take place from 1:00 PM to 4:30 PM and offers various modes of participation, including:

• - In-person attendance at the SSK Seminar Room in Tokyo
• - Live streaming via Zoom webinar
• - Archive access for two weeks post-seminar, enabling viewing at participants' convenience

Target Audience

This seminar is ideally suited for leaders and members of R&D teams, including researchers and engineers involved in the development of new products and business initiatives. Participants will gain insights into the significance of integrating marketing into their R&D processes.

Knowledge Acquisition

Attendees can expect to learn:

• - The significance and innovation points of marketing within R&D
• - The evolution of marketing theories and their relevance today
• - A comprehensive process for creating new products and business themes based on the integration of needs and seeds
• - A customer-focused framework for developing business concepts and plans in line with contemporary marketing strategies

Seminar Objectives

The primary objective of R&D departments is to foster growth through the creation of new products and businesses. This requires both a strategic understanding of the market and the application of effective marketing practices. The seminar will elucidate why simply owning superior technology is insufficient and how a lack of marketing capability can hinder the successful transition of innovations into viable businesses.

Furthermore, outdated marketing theories often fall short in addressing the requirements of dynamic new market environments. Therefore, this seminar will introduce the concept of