#Japan #Tokyo #Collaboration #TGI Fridays #CHUMS

A Summer Adventure Awaits at CHUMS × TGI FRIDAYS!

This summer, from June 16 to July 13, 2025, mark your calendars for a special collaboration that blends food, fashion, and fun! The renowned outdoor casual brand CHUMS, proudly represented in Japan by Landwell Co., Ltd., teams up with TGI FRIDAYS, the American casual dining chain that has established its presence in over 41 countries with more than 450 locations worldwide. This exciting partnership will captivate your taste buds while showcasing lively and playful designs celebrating American culture.

A Taste of America: Exclusive Menu Offerings

During the collaboration, customers will be able to relish unique offerings created from the synergy of American flavors and playful aesthetics. The star of the menu is the CHUMS BBQ Bacon Egg Fried Onion Burger. This decadent burger features a juicy 200g beef patty topped with a smoky and sweet CHUMS original BBQ sauce. Finished off with fresh lettuce, tomato, cheddar cheese, crispy bacon, a fried egg, and onion rings, this burger promises to tantalize your taste buds. To complement this culinary delight, enjoy the Shake Shake Potatoes, classic fries seasoned with CHUMS' exclusive spices, offering an unforgettable crunch and flavor.

Also, for fans of stylish apparel, a specially designed CHUMS × TGI FRIDAYS T-shirt will be available exclusive to TGI FRIDAYS locations and CHUMS online store, featuring graphics inspired by the collaboration. Adorned with the iconic red and white striped tie of TGI FRIDAYS, the T-shirt captures the spirit of fun that both brands embody.

Details of the Menu and Pricing:

• - CHUMS BBQ Bacon Egg Fried Onion Burger (with a collaboration sticker): ￥2,190 (tax included ￥2,409)
• - Shake Shake Potatoes: ￥430 (tax included ￥473)

Collaboration T-shirts (adults and kids sized versions available): Pricing starts from ￥4,500 (adults) and ￥3,500 (kids).

Special Campaigns to Engage with Customers

To add more excitement, customers can participate in two special campaigns during the collaboration period.
1. Spending Campaign: Visitors who make a purchase of over 10,000円 (tax included) at any TGI FRIDAYS or CHUMS direct stores can enter a raffle to win CHUMS' original spices or TGI FRIDAYS gift vouchers.
2. Instagram Posting Contest: Share your experience or photos of the collaboration menu with the hashtag #tgifridayschums for a chance to win prizes, including spices or meal vouchers.

With the tagline “Always Friday Here,” TGI FRIDAYS provides a joyful escape from everyday life, while CHUMS encourages bonding and fun with friends and family. Together, they bring an event that encapsulates the essence of summertime adventures—a perfect opportunity to enjoy delicious food, unique fashion, and moments of joy with loved ones.

Don't miss this limited-time experience where American culture comes alive through food and fashion. Whether indulging in delectable burgers, enjoying pop cultural fashion, or engaging in exciting campaigns, make this summer unforgettable with CHUMS and TGI FRIDAYS!

More about TGI FRIDAYS

Founded in 1965 in New York City, TGI FRIDAYS has grown into one of the world's largest American casual dining chains. Entering Japan in 1999, it now proudly operates twelve locations nationwide, providing an enjoyable atmosphere with hearty American flavors and exhilarating bartender performances that appeal to all ages.
Visit the official website for more details.

About CHUMS

Founded in Utah, CHUMS originated when a river guide created a sunglass strap to prevent loss while rafting. CHUMS has grown into a lifestyle brand focused on outdoor fun, maintaining a commitment to crafting playful and useful products for everyday adventures. To explore more about CHUMS, visit their official website.