Mielle Collaborates with NFL as Official Hair Care Partner for Textured Hair

Mielle Partners with NFL: A Historic Collaboration

Mielle, a fast-growing, Black-founded, woman-led textured haircare brand, has officially become the NFL's first partner dedicated to textured hair care. This groundbreaking partnership aims to enhance the experience of textured-hair athletes and fans, acknowledging the unique challenges they face, particularly during high-stakes games.

The Significance of Representation

As the NFL sees women constituting nearly half of its fanbase, this collaboration responds to growing demands for inclusivity and representation in sports. The partnership serves as a culture-driving force, connecting Mielle’s commitment to quality haircare with the intense scrutiny and demands placed on athletes' hairstyles during games.

Mielle’s products are designed specifically for individuals with textured hair, addressing common issues such as dryness and frizz caused by sweat and friction from helmets. By integrating their high-performance, dermatologically-reviewed formulas into the NFL environment, Mielle aims to promote self-expression through hair care and celebrate the unique culture surrounding textured hair.

Mielle's Commitment to Quality

Monique Rodriguez, Mielle's Founder and CEO, expressed her excitement about the partnership, stating, "We’re honored to be the first textured hair care partner of the NFL. Football means family and community for many, which includes caring for textured hair while cheering on our teams."

Mielle boasts an impressive product lineup, including the hugely popular Rosemary Mint Oil, which has garnered over 75,000 five-star reviews for its effectiveness. These products have been developed through rigorous testing and are designed to support and protect hair textures, ensuring that athletes can maintain their authentic selves on and off the field.

Enhancing the Game Day Experience

In line with this new partnership, Mielle is rolling out a social-first campaign coined “Passing the Phone.” This campaign leverages videos featuring NFL players, executives, and their families, showcasing how textured hair is integral not only to personal identity but also to the culture of the game.

Omar Goff, Mielle’s President, emphasizes the importance of this representation: "When players have access to textured hair products in the locker room, they can display their full, authentic selves. It reinforces that textured hair is not just a niche; it’s central to our culture and the game-day experience."

The excitement around this collaborative effort resonates deeply, as it empowers fans—especially those with textured hair—to engage more meaningfully with the sport they love.

Mielle's Global Impact

Founded in 2014, Mielle has become a global phenomenon, with its products available in over 100,000 stores across the U.S., including retailers like CVS, Target, and Ulta Beauty. The brand’s emphasis on using healthier ingredients and a root-to-results approach has transformed the beauty industry, creating a range of products accessible to consumers in more than 90 countries.

This partnership with the NFL marks a significant milestone for Mielle, as it bridges sports and hair care, reflecting a broader commitment to diversity, inclusion, and representation within professional sports. As the NFL aims to foster lasting connections within communities, Mielle stands as a testament to the intersection of beauty and culture in sports.

The collaboration promises to reshape the narrative around textured hair in athletics, paving the way for future innovations aimed at empowering athletes and fans alike through high-quality, inclusive hair care solutions.

Mielle's journey continues to inspire many as it forges a path toward a more empowered and represented community of textured hair lovers in the world of sports.