FamilyMart Launches Eco-Friendly Fruit Mix to Combat Food Waste

FamilyMart's New Fruit Mix: A Step Towards Sustainability

The convenience store giant, FamilyMart, is stepping up to tackle food waste with its latest product, the Famimaru Fruit Mix 500ml. Set to hit approximately 16,300 stores across Japan on July 22, 2025, this refreshing drink is not just delicious but also an eco-conscious choice. Priced at 112 yen (tax included 120 yen), it features a blend of four fruits: apples, bananas, peaches, and pineapples, combined with domestically sourced milk. With the unique blend of these ingredients, customers can enjoy a drink that balances acidity and natural sweetness.

Saving 170,000 Bananas Annually

One of the standout features of the Famimaru Fruit Mix is its use of what FamilyMart calls ‘Mottainai Bananas’. These are bananas that, despite being perfectly edible, are discarded for various reasons during importation. By using these bananas in their fruit mix, FamilyMart aims to rescue about 170,000 bananas from potential food waste every year.

The ‘Mottainai Bananas’ used in the product come from a project spearheaded by Dole. This initiative focuses on reducing wasted bananas by transforming those that do not meet retail standards into purees or powders, making them valuable ingredients. Any bananas that are not fit for consumption are repurposed into fertilizers or animal feed. FamilyMart has been proactive since 2022, regularly introducing products that utilize these bananas, including ice cream, yogurt drinks, bread, and snacks.

Commitment to Recycling

In addition to utilizing Mottainai Bananas, FamilyMart is dedicated to sustainable packaging. The bottles for the Famimaru Fruit Mix are made from 100% recycled PET resin. This means that the plastic bottle has been recreated from collected recycled materials, contributing to a circular economy and minimizing plastic waste. By using such recyclable materials, FamilyMart reinforces its commitment to sustainability and responsible consumption.

Conclusion

The Famimaru Fruit Mix is more than just a drink; it’s a nod towards a more sustainable future where less food is wasted and more initiative is taken to protect our environment. By choosing to trade convenience for consciousness, FamilyMart is setting an example for the retail industry. As consumers become increasingly aware of their choices, products like the Famimaru Fruit Mix play a crucial role in creating a collective impact against food waste and environmental harm.

For more details about FamilyMart’s efforts in reducing food waste and their approach towards sustainable plastic use, check out their official sustainability efforts.

Product Overview

- Product Name: Famimaru Fruit Mix 500ml
- Price: 112 yen (tax included 120 yen)
- Release Date: July 22, 2025
- Region of Release: Nationwide Japan
- Ingredients: A blend of apples, bananas, peaches, and pineapples with domestic milk.