#Japan #Tokyo #Tokyo Tatemono #Tatemono Group #anniversary insights

Tokyo Tatemono Group's 130th Anniversary Countdown

Tokyo Tatemono Group, one of Japan's oldest comprehensive real estate developers, was established on October 1, 1986, by Yoshijiro Yasuda, the founder of the former Yasuda zaibatsu. As it approaches its 130th anniversary on October 1, 2026, the company has launched an engaging advertising series in the cultural section of the Nihon Keizai Shimbun (Nikkei) starting July 1, 2023, which will run for three months until September 30, 2023.

Advertising Initiative Overview

Concept: Tokyo Tatemono Group Employees' Words

The theme of this advertising initiative, titled “Tokyo Tatemono Group Employees' Words”, aims to share uplifting thoughts and daily scenes from the company's workforce. By presenting individual insights from employees, the campaign provides a glimpse into the diverse experiences and aspirations of those working within the Group, thus offering a deeper connection with the community.

Published in the last section of the morning edition of Nihon Keizai Shimbun, the advertisements will showcase selected messages from employees across various departments, highlighting their passion for their work and the significance of their contributions to the firm’s multifaceted operations.

Schedule and Format

The campaign will feature five-panel advertisements in the cultural segment of the newspaper, providing prominent visibility nationwide. The publication will occur daily, excluding the newspaper's days off, allowing for a consistent presentation of employee insights over the course of the campaign.

In addition to the newspaper ads, selected highlights from the campaign will be shared on Tokyo Tatemono's official X (formerly Twitter) account (Tokyo Tatemono Official X). These periodic posts will allow followers to engage with the campaign further and appreciate the stories and experiences conveyed by the employees.

About Tokyo Tatemono Group

Tokyo Tatemono has a rich history that spans more than a century. Since its inception, it has been at the forefront of urban development in Japan, managing a diverse portfolio that includes buildings, residential properties, commercial facilities, logistics centers, hotels, leisure facilities, and parking lots. The Group is committed to embracing the future through its long-term vision aimed at transforming into a next-generation developer by 2030. They seek to balance social issue resolution with corporate growth to meet the needs of all stakeholders, embodying the essence of a good company.

Corporate Vision

Tokyo Tatemono’s commitment to excellence in urban development aligns with its strategic plan to focus on sustainable growth while addressing societal challenges. The firm views its employees as invaluable assets and strives to create an environment where each individual's contributions are recognized and celebrated.

To learn more about the company’s storied history, visit the Tokyo Tatemono Corporate Site and explore their chronicle of urban development, which outlines 130 years of dedicated efforts in shaping cities across Japan.

As we anticipate the Group's 130th anniversary, the Tokyo Tatemono Group Employees' Words campaign will bring their mission and values to life while offering insights into the vibrant work culture that helps drive their success.

Stay tuned for more updates and inspiration from Tokyo Tatemono as they embark on this exciting journey toward their landmark anniversary.