#Netherlands #Rotterdam #Knorr #cooking #dating

The Secret Ingredient: Exploring Cooking as the Ultimate Dating Green Flag

Cooking has recently emerged as a pivotal element in the dating scene, according to a groundbreaking survey conducted by Knorr, a leader in culinary products. This survey, targeting singles aged 18-35, found that a striking 78% of respondents consider the ability to cook a significant 'green flag' in potential partners. This finding highlights the growing importance of culinary skills in establishing romantic connections.

Among the 4,001 participants surveyed, nearly two-thirds (65%) indicated they are more likely to engage with someone on a dating app if that person shows an interest in cooking or can whip up a meal. In a world where superficial traits often dominate first impressions, the ability to prepare food stands out as a genuine skill that can foster deeper connections. Remarkably, about one-third (37%) of singles would rule out dating someone who cannot cook, underlining the weight this skill carries.

To help singles enhance their dating experiences, Knorr has launched the #UnlockYourGreenFlag campaign, which encourages individuals to showcase their culinary skills on dating profiles. This endeavor aims to elevate cooking from a mere hobby to a celebrated passion that brings people together, especially in an age where dining out and quick meal options dominate.

The survey revealed compelling insights into why cooking ranks high among desirable traits. Approximately 81% of respondents find cooking to be one of the most attractive interests in a potential partner. This passion outshines other popular traits such as maintaining a good skincare routine (72%) and being athletic (70%). Nonetheless, less appealing hobbies like reading horoscopes (26%) or trading cryptocurrencies (21%) seemed to resonate less with the singles surveyed.

But what makes culinary skills so captivating? The research points to multiple reasons: 49% of participants believe being able to cook indicates a level of independence, while 47% find it signifies the ability to care for others. Additionally, 37% view it as a sign of thoughtfulness and care.

When it comes to specific skills in the kitchen, respondents expressed preference for creative recipes (49%), adding personal touches to traditional dishes (44%), and demonstrating good chopping techniques (39%). However, flashy methods like Salt Bae seasoning (13%) and flambéing (8%) were ranked lower in desirability.

As for what not to cook on a date, the survey identified several red flags. Meals lacking seasoning (31%), microwave meals (28%), excessively spicy dishes (23%), and overcooked pasta (22%) were all cited as major no-gos for an attractive dinner date.

Interestingly, the survey also highlighted that some singles might not be entirely truthful about their cooking prowess. About 17% of participants admitted to embellishing their culinary skills to woo a date, and 13% have gone to the extent of passing off restaurant-bought meals as their own cooking. This brings an additional layer to the dating landscape, where authenticity in the kitchen can make or break a romantic connection.

Niek de Rooj, Global Masterbrand Director at Knorr, commented, "With #UnlockYourGreenFlag, we aim to empower singles to see the universal appeal of cooking. It serves as a creative outlet and a meaningful way to connect with potential partners. Regardless of one's skill level, preparing a meal can convey thoughtfulness and creativity, which are essential in nurturing relationships."

In an era where millions seek companionship through dating apps, it appears that the way to someone's heart really might pass through the stomach. Whether you're an expert chef or a novice, displaying an interest in cooking on dating profiles could enhance your appeal significantly. For further engagement, check out the #UnlockYourGreenFlag campaign on TikTok and join the conversation about cooking as a relationship-building tool.