#United States #Los Angeles #BIG3 #CBS Sports #Ice Cube

BIG3 Basketball Returns to CBS for Its Sixth Consecutive Year

The excitement surrounding the BIG3 league is palpable as it confirms its presence on CBS for the sixth consecutive year, heralding an expanded 11-week season. This season marks a significant evolution as the league gears up to engage fans with an action-packed slate of games starting June 14, 2025. With this announcement, BIG3 continues its mission to sharpen its competitive edge within the realm of summer sports.

A New Era for BIG3

BIG3 co-CEO Ice Cube expressed his enthusiasm for the upcoming season, emphasizing the league’s ongoing partnership with CBS, which he deems integral to their growth. Ice Cube stated, "This is the first piece of the puzzle in putting together an extraordinary eighth season." The two entities have maintained a fruitful collaboration, and this new deal firmly cements the BIG3’s place in CBS's summer lineup. As the league prepares to embrace dedicated fans in new home markets like Los Angeles, Miami, Houston, and Detroit, they anticipate an elevated fan experience like never before.

Expanded Coverage and Schedule

Kicking off on June 14, games will span across 11 weeks, bringing a total of 26 hours of live-action basketball to viewers. BIG3's programming on CBS is set to showcase competitive matchups filled with thrilling plays and fierce competition. Dan Weinberg, Executive Vice President of CBS Sports, echoed the sentiment, marking the BIG3’s return as a highlight in their summer sports offerings.

The league’s remarkable growth is evident, especially considering that the summer of 2024 recorded the highest attendance since the pandemic, averaging around 10,000 fans across games. This success set a solid foundation for the forthcoming season, where changes include transitioning from a touring model to each team representing specific home markets, thereby fostering local fan engagement.

Celebrating Diversity and Inclusion

The BIG3 has made considerable strides since its inception in 2017, setting industry standards in diversity and player-oriented initiatives. This league has been at the forefront of promoting opportunities for traditionally underrepresented groups in sports, reflected in initiatives like implementing a mental health policy and favoring CBD as a pain management alternative. The league continues to thrive under the leadership of figures like Hall of Famer Clyde Drexler, the first former player to serve as Commissioner.

Notable Achievements

Additionally, Ice Cube recently received the inaugural Ice Cube Impact Award at the Naismith Basketball Hall of Fame, celebrating his contributions to the community as the first non-player to be honored in this manner. The BIG3 aims to foster societal betterment while championing business success, working tirelessly to break down stereotypes and promoting opportunities for marginalized athletes beyond the court.

In conclusion, as the BIG3 prepares to tip-off its eighth season, the league is set to embrace the thrilling atmosphere of summer 2025 on CBS. Anticipation is high as fans look forward to another unforgettable season of competitive 3-on-3 basketball that unites communities and celebrates sportsmanship.

For more details about the upcoming season and the BIG3, be sure to visit BIG3.com and follow them on social media. The future of BIG3 basketball looks promising as it positions itself at the forefront of innovative sports entertainment.