The Muse Expands Its Influence in the Public Sector with Purpose Jobs Integration
In a significant move aimed at bolstering its portfolio, Daily Muse, Inc., known for operating themuse.com and fairygodboss.com, has announced the acquisition of Purpose Jobs. This strategic addition is designed to enhance their capabilities in employer branding and talent attraction, with a particular focus on public sector employers across federal, state, and local levels.
David Bethoney, President of The Muse, emphasized that Purpose Jobs distinguishes itself by merging employer branding with talent attraction, which is key in today’s competitive hiring landscape. This integration will allow The Muse to leverage Purpose Jobs' substantial expertise in the public sector, further supporting its mission to provide a ‘human-first’ approach to recruitment marketing. According to Bethoney, the collaboration resonates well with their longstanding goal: helping employers illuminate what makes them distinctive to attract and retain top talent.
Ryan Landau, the Founder of Purpose Jobs, reflected on his organization’s journey, starting with a vision to build a sense of community and belonging within the workplace. He stated, “We initiated Purpose Jobs seven years ago to create a space where individuals could find a true sense of belonging in their work environments. The Muse aligns perfectly with our values and will significantly enhance our impact in the public sector and the Midwest.”
The merged capabilities of The Muse, Fairygodboss, and Purpose Jobs present a powerful solution that caters to both job seekers and employers. This trio is set to become a premier platform for values-driven job discovery, significantly amplifying the connections employers have with potential candidates in these regions. It's a strategic combination that promises to elevate employer brands and empower professionals navigating their career paths.
The Muse itself attracts a diverse user base, amassing around 70 million annual visitors, predominantly comprising Millennial and Gen Z professionals. Notably, surveys show that over one-third of its audience does not engage with traditional platforms like LinkedIn for job searches, indicating that The Muse occupies a unique niche in the employment landscape. By focusing on employer branding for more than a decade, The Muse has catered to Fortune 2000 companies, mid-market ventures, and entities in the public sector, including federal agencies.
Purpose Jobs was founded in 2017 in Detroit and has risen to become the largest startup and tech community in the Midwest. It collaborates with a range of organizations—from innovative startups to established Fortune 2000 firms and government entities—to help them humanize their employer brand. By telling compelling stories, Purpose Jobs aids these organizations in attracting and retaining top talent.
In conclusion, this strategic acquisition not only positions The Muse to better serve its existing clientele but also opens new avenues for community-building and engagement in the public sector. With a deep commitment to fostering a sense of belonging and strong company culture, both The Muse and Purpose Jobs are set to make waves in how employers engage with potential hires in the coming years.
David Bethoney, President of The Muse, emphasized that Purpose Jobs distinguishes itself by merging employer branding with talent attraction, which is key in today’s competitive hiring landscape. This integration will allow The Muse to leverage Purpose Jobs' substantial expertise in the public sector, further supporting its mission to provide a ‘human-first’ approach to recruitment marketing. According to Bethoney, the collaboration resonates well with their longstanding goal: helping employers illuminate what makes them distinctive to attract and retain top talent.
Ryan Landau, the Founder of Purpose Jobs, reflected on his organization’s journey, starting with a vision to build a sense of community and belonging within the workplace. He stated, “We initiated Purpose Jobs seven years ago to create a space where individuals could find a true sense of belonging in their work environments. The Muse aligns perfectly with our values and will significantly enhance our impact in the public sector and the Midwest.”
The merged capabilities of The Muse, Fairygodboss, and Purpose Jobs present a powerful solution that caters to both job seekers and employers. This trio is set to become a premier platform for values-driven job discovery, significantly amplifying the connections employers have with potential candidates in these regions. It's a strategic combination that promises to elevate employer brands and empower professionals navigating their career paths.
The Muse itself attracts a diverse user base, amassing around 70 million annual visitors, predominantly comprising Millennial and Gen Z professionals. Notably, surveys show that over one-third of its audience does not engage with traditional platforms like LinkedIn for job searches, indicating that The Muse occupies a unique niche in the employment landscape. By focusing on employer branding for more than a decade, The Muse has catered to Fortune 2000 companies, mid-market ventures, and entities in the public sector, including federal agencies.
Purpose Jobs was founded in 2017 in Detroit and has risen to become the largest startup and tech community in the Midwest. It collaborates with a range of organizations—from innovative startups to established Fortune 2000 firms and government entities—to help them humanize their employer brand. By telling compelling stories, Purpose Jobs aids these organizations in attracting and retaining top talent.
In conclusion, this strategic acquisition not only positions The Muse to better serve its existing clientele but also opens new avenues for community-building and engagement in the public sector. With a deep commitment to fostering a sense of belonging and strong company culture, both The Muse and Purpose Jobs are set to make waves in how employers engage with potential hires in the coming years.
Topics Business Technology）
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