Revolutionizing Online Jewelry Shopping with Tangiblee's Build Your Look Solution

In the rapidly growing online jewelry and watch market, creating a satisfying buying experience has become crucial. Consumers are increasingly looking for a visual confirmation and precise style recommendations before making their purchases. In response to these demands, Tangiblee has introduced an industry-first interactive style-building solution known as "Build Your Look" into the Japanese market.

Overview of Build Your Look

The Build Your Look solution allows consumers to create, visualize, and virtually try on combinations of jewelry and watch items through buttons or embedded widgets on product detail pages. This innovative approach breaks away from traditional static product images, enabling users to engage intuitively and generate more realistic visualizations of how each item will look when worn. By offering style-building options, layering of pieces, and an inspiration gallery, Tangiblee aims to significantly boost both purchase rates and average order value (AOV).

Success Stories of Global Brands Using Build Your Look

Several prominent global jewelry brands have already adopted Build Your Look, witnessing drastic improvements in customer experience and sales figures. For instance, American jewelry brand Sethi Couture has integrated a feature called "Build Your Stack" on its product pages, allowing customers to freely combine their iconic stackable rings, known as Sethi Stacks. This feature has led to a rise in purchase rates by providing a simulation of various combinations.

Meanwhile, Dana Rebecca Designs offers a separate page with a virtual stack feature where users can explore combinations of rings suited to their preferences. Utilizing a catalog of jewelry, the system updates the shopping cart automatically, making the process seamless.

Helzberg Diamonds, a well-established jewelry brand in the U.S., has successfully implemented content like "Earring Stacks" and an "Inspiration Gallery" to enhance the experience of combining earrings, resulting in increased cross-selling and customer spending.

Across Europe, Portugal-based accessory brand PARFOIS has launched a "Charm Builder" for users to easily mix and match charms via drag-and-drop functionality, paired with a "Try it On" feature for virtual try-ons.

The Comprehensive Benefits of Build Your Look

Tangiblee's Build Your Look isn’t just a standalone feature; it’s a comprehensive solution that expands the potential of jewelry e-commerce while revolutionizing customer experiences. Here are some of the significant advantages:

1. Breaking Away from Flat Product Images: Virtual try-ons provide a realistic representation of sizes and fit that static images cannot convey. Users can seamlessly layer rings, earrings, or watches on their own photos, putting their purchase anxieties to rest.

2. Boosting AOV and Purchase Quantity: The solution encourages not just single-item sales but also facilitates multi-item purchases through effective set recommendations, allowing for cross-category promotions.

3. Try On All Items with a Single Photo: Users can take one selfie to try on all items from the catalog in succession, eliminating the need for multiple retakes.

4. Engaging Shopping Experience: Features like "Tap & Drag" and "Tap to Remove" enhance interactivity, helping retain customers longer and preventing site abandonment.

5. Discover Hidden Treasures: Products that usually go unnoticed can be automatically displayed, increasing the likelihood of cross-sells.

6. In-Store Consultation Tools: Even without physical inventory, retail sales staff can guide customers through virtual try-ons using tablets or smartphones, strengthening in-store sales.

7. Visual Storytelling of Brands: By displaying combinations of products, brands can better communicate their narratives and styling suggestions.

8. Data-Driven Marketing Optimization: Tangiblee’s portal allows analysis of customer behavior, popular combinations, and filter usage trends, facilitating informed strategic planning.

Conclusion

Tangiblee's Build Your Look merges visual reassurance with style recommendations in a groundbreaking purchasing journey. Without the complexity of 3D models and extensive setups, retailers can quickly implement this solution to enhance sales, customer satisfaction, and brand value. We invite you to harness the capabilities of Build Your Look to elevate customer experiences on your e-commerce site or physical store.

For inquiries regarding this solution, please contact the Inspiration Collection.