Radius Global Market Research Expands Insights with 7th Sense Acquisition

In a strategic move set to enhance its industry reach, Radius Global Market Research has announced the acquisition of 7th Sense, a firm renowned for its innovative approach to consumer insights, particularly within the automotive sector. This merger is expected to significantly enrich the breadth and depth of research services offered by Radius, thereby aligning with its vision of providing powerful insights to propel brand growth.

Partnership Enhances Insight Strategies

Chip Lister, the Managing Director at Radius, confidently remarked that the integration of 7th Sense’s methodologies into Radius’s existing framework would bolster their efforts in understanding consumer behaviors. With 7th Sense's unique focus on intuitive and sense-based research, this partnership aims to create a seamless blend of analytical rigor and consumer insights. This potent combination is designed to support clients in confirming their theories about consumer behavior while illuminating the intricate nuances that drive it.

7th Sense has carved out a reputation for challenging conventional assumptions through its research techniques — a testament to its prowess and expertise since its establishment in 2002. With a methodical approach that includes qualitative, ethnographic, and quantitative research techniques, 7th Sense excels in creating custom solutions tailored to the individual challenges faced by its clientele.

Broader Reach and Enhanced Services

As part of Radius’s ongoing strategy to bolster its capabilities globally, this acquisition follows closely on the heels of Radius acquiring Strive Insight, a London-based firm, in January 2024. By integrating these two distinguished firms, Radius not only expands its geographical footprint but also enhances the diversity of insights available to its clients. Radius now offers services that encompass a wide spectrum of research, combining localized expertise with a global perspective, thus providing comprehensive solutions that resonate across markets.

Mike Alcock, Principal at 7th Sense, expressed optimism about the new alliance: "Joining Radius allows us to expand our impact significantly and assist a larger client base in realizing their brand potential. With our shared commitment to insights-driven success, this partnership is perfectly timed."

The collaboration between these two pioneering research organizations aims to deliver high-value insights to clients while addressing the increasingly complex landscape of consumer behavior. By employing a methodology that connects human senses with analytical insights, the team is well-positioned to navigate the evolving market dynamics.

The Future Impact

Together, Radius and 7th Sense will enhance their service offerings, leading to a myriad of possibilities for clients looking to unlock deeper understanding. The integration of innovative insights with Radius’s established framework promises to create a lasting impact, enabling brands to engage with their audiences more meaningfully.

As Radius continues to expand its reach, the organization stands firm in its commitment to align insights with strategic priorities, ensuring maximum return on investment for its clients. Through the enriched Brand Growth Navigator methodology, enhanced by 7th Sense's intuitive approach, Radius is geared to navigate the future of market research with depth and precision.

The collaboration marks a new chapter for both organizations, where informed consumer insight will serve as the cornerstone for impactful brand growth strategies. For more details about their combined offerings and methodologies, you can visit their websites: Radius Insights and 7th Sense.