Huawei's New Personalized Experience Agent Revolutionizes 5G Monetization for Operators

Revolutionizing 5G Monetization: Huawei's Personalized Experience Agent

At the upcoming Mobile World Congress (MWC) 2025, Huawei is set to unveil its groundbreaking Personalized Experience Agent. This innovative solution is poised to transform how telecommunications operators approach revenue generation and customer experience in the rapidly evolving 5G landscape.

For nearly two decades, the standard model for monetizing network traffic has largely remained unchanged. However, as the value derived from traditional connectivity diminishes, it has become increasingly critical for service providers to explore new avenues for monetization. In response, a collaborative initiative was launched in 2024 by seven major telecommunications operators and the GSMA. Their goal? To delve into the potential of experience monetization and develop the Intelligent Packet Core Foundry, which aims to maximize the benefits of the 5G rollout.

As part of this shift, Huawei’s Personalized Experience Agent seeks to provide a solution that aligns with the modern demands of both customers and operators. It facilitates real-time awareness of customer attributes, network conditions, and the overall service experience. This capability allows operators to move beyond mere network connectivity to actively engage in experience monetization, aiming for enhanced business outcomes.

Previously, when user experience deteriorated, improvements often could not be implemented immediately due to the disjointed nature of telecommunications infrastructure, which traditionally involved terminal, network, and cloud interactions working in silos. Users often found themselves manually switching between networks in search of better service, while existing network protocols only offered basic Quality of Service (QoS) adjustments, negatively impacting user satisfaction.

With the introduction of the Personalized Experience Agent, operators can now employ an Intelligent Personalized Experience (IPE) to achieve end-to-end awareness of user experiences instantly. By leveraging advanced intelligence, this agent identifies potential users and delivers tailored policies that ensure real-time satisfaction throughout the customer journey.

Additionally, the solution includes a feature called MyLogo, which provides users with a visible indicator of service quality along with feedback mechanisms. This dual capability not only gives users a clearer understanding of their experience but also opens new avenues for operators to monetize those experiences effectively.

As network capabilities evolve, aided by significant advancements in technology, the world is on the cusp of a new era in experience monetization. Huawei's approach ensures that businesses can identify and target user needs with precision, delivering tailored service packages based on current network statuses and user preferences.

MWC 2025, set to take place from March 3-6 in Barcelona, Spain, will be the stage for Huawei to present these groundbreaking solutions to industry stakeholders. The company plans to showcase a suite of innovative 5G services and core network solutions that integrate this new personalized experience model.

In looking ahead, Huawei remains committed to driving innovation in telecommunications, consistently striving to provide superior service experiences that meet the evolving demands of users globally while supporting operators in achieving sustainable business success. By harnessing the power of the Personalized Experience Agent, the potential for enhancing and monetizing customer experiences in the 5G realm is indeed boundless.

Prepare to witness the transformation of connectivity into a more engaging and responsive experience at MWC 2025, where Huawei is leading the charge into the future of telecommunications.