#Japan #Wakayama #JA Town #Wakayama Plums #Green Plums

Supporting Wakayama's Green Plums Affected by Hail Damage

The JA Town, operated by the Japan Agricultural Cooperatives (JA Zengoro), has initiated an essential campaign titled "Support Wakayama's Green Plums". This initiative aims to assist local producers who have suffered extensive damage due to hailstorms experienced in April 2023.

Wakayama Prefecture is renowned as the leading producer of plums in Japan, particularly in the towns of Tanabe and Minabe, which have reported significant losses due to these extreme weather conditions. The recent hailstorms have resulted in substantial damage over a wide area, leading to one of the biggest impacts seen in the past decade. Fruit that cannot be shipped as regular products due to bruising or other defects will now be available for sale, specifically for home processing into items like umeboshi (pickled plums) or umeshu (plum wine).

To encourage consumption and provide support, JA Town will bear all shipping costs, allowing customers to purchase the affected green plums without any shipping fees. This initiative is not just about selling fruit; it's about fostering community spirit by encouraging customers to support local farmers during difficult times.

Campaign Details

• - Duration: From May 15, 2025 (Thursday) to June 13, 2025 (Friday)
• - Note: The campaign may end early if the set number of items is sold out.
• - Target Shop: Wakayama's "Coco Kara, Wakayama Marche" Visit Here
• - Offer: Customers can buy designated products without any shipping fees, as JA Town will cover these costs.

About JA Town

JA Town is an online platform dedicated to promoting direct-to-consumer sales of agricultural and livestock products, managed by the National Agricultural Cooperative Federation (JA Zengoro). The site emphasizes the theme, “Let’s Live Deliciously in Japan,” showcasing seasonal agricultural products and regional specialties grown across the nation. Customers can order fresh produce directly from local agricultural cooperatives (JA) via the website, contributing to an enriched lifestyle through food.
Furthermore, JA Town has an official character named “Jae-ta” who embodies the brand’s commitment to quality and freshness.
You can explore JA Town's offerings and campaigns via their official Twitter account: JA Town Official Account.
JA Town stays committed to supporting domestic agricultural products while promoting the rich agricultural heritage of Japan through innovative campaigns like this one.

By supporting Wakayama's plums during this time, customers not only get to enjoy unique culinary experiences but also play a significant role in the recovery and support of local farmers affected by the devastating weather events.