#Japan #Tokyo #MOOMIN #Cheddar Treats #Notori

Explore the Magical World of Moomin with Notori's New Packaging

In an exciting collaboration, Notori, a Tokyo-based company renowned for its exceptional dairy products, is launching a limited-edition series featuring the beloved Moomin characters. Starting in early July 2025, fans can enjoy the Creamy Cheddar Treats and Cheese Smoke packaged in unique designs celebrating the 80th anniversary of the first Moomin novel.

Development Background

Notori has experienced great success with its refrigerated cheese products—Creamy Cheddar Treats and Cheese Smoke. The smooth texture of these treats has gained popularity primarily among women in their 40s and older. The decision to collaborate with the Moomin franchise stems from a desire to expand this appeal and to commemorate the significant milestone of the Moomin series. With the chilled cheese market being heavily occupied by this demographic, Notori aims to introduce a broader audience to their offerings through this captivating partnership.

Product Highlights

• - Unmatched Taste of Chilled Cheese: By leveraging cream cheese, Notori has crafted a uniquely smooth texture that sets their refrigerated cheese apart in the market.
• - Convenient Bite-Size Portions: The treats are designed to be easily consumed without making a mess, making them perfect for a quick snack.
• - Moomin-Themed Packaging: Featuring large character designs, these eye-catching packages are meant to attract attention on store shelves. Each product showcases a different Moomin character, providing joy and excitement for customers as they seek their favorites.

Special Giveaway Campaign

To celebrate Moomin Day on August 9, Notori is launching a promotional campaign on social media. Guests can participate by sharing photos of their purchased Creamy Cheddar Treats or Cheese Smoke with the hashtag #CreamyCheddarWithMoomin for a chance to win exclusive merchandise, including an original tote bag commemorating Moomin Day 2025. The campaign runs from July 26 to August 9, 2025.

Insights from Product Developers

When asked about their design process, the developers expressed, “We aimed to express the enchanting world of Moomin within the constraints of our packaging. It was a challenge to incorporate the characters while maintaining the existing product image. We integrated not just the characters but elements of the scenery to fully capture the Moomin experience.”

The developers also emphasized their anticipation for the collaboration's reception, stating, “Thanks to increased consumer interest, our sales have continued to grow. The price point is accessible, so we encourage everyone to try collecting the entire lineup. Enjoy them not just as snacks but as delightful treats at any time.”

Product Overview

Product Names

• - Creamy Cheddar Treats Moomin Packaging
• - Cheese Smoke Moomin Packaging

Specifications

• - Creamy Cheddar Treats: 27g
• - Creamy Cheddar Treats (Value Pack): 90g
• - Cheese Smoke: 28g

Suggested Retail Prices

• - Creamy Cheddar Treats: 151 JPY (including tax)
• - Creamy Cheddar Treats Value Pack: 378 JPY (including tax)
• - Cheese Smoke: 151 JPY (including tax)

Availability

The new Moomin-themed products will be available nationwide at supermarkets, general merchandise stores (GMS), and convenience store refrigerated cheese sections.

Release Period

Products will be available from July 2025 until August 31, 2025.

About Moomin

The Moomin characters, created by Finnish author Tove Jansson, encapsulate a unique world where these whimsical creatures find joy in everyday life amidst their adventures in Moominvalley. As we celebrate the 80th anniversary of the Moomin novels in 2025, these delightful Creamy Cheddar Treats and Cheese Smoke packages are sure to bring a sprinkle of happiness to fans old and new.