Celebrating BRAGENIC's 10th Anniversary with Fashion Magazine Collaboration

In a delightful celebration of its 10th anniversary, AMPHI, a renowned innerwear brand by Wacoal, has partnered with popular fashion magazines 『sweet』, 『otona MUSE』, and 『SPRiNG』. This collaboration introduces a fresh collection inspired by each magazine's unique style and ethos, showcasing an exciting array of colors and fashion items.

The highly acclaimed BRAGENIC series, known for its lightness and comfort as a non-wire bra while providing a beautifully shaped bust, debuted in 2016 and has sold over 4.7 million units since then. The latest designs will be available on February 20, 2026, via various retail platforms including the Wacoal web store.

The collaboration boasts unique pieces that harmonize with both the magazines and AMPHI's aesthetic. Features include:

- sweet: A romantic design featuring two new lace styles that combine feminine colors, offering the [BRAGENIC 高細見えタイプ], which enhances the silhouette beautifully. Additionally, an elegant lace scrunchie adds a touch of charm to hair arrangements.
- otona MUSE: Inspired by the magazine's trendy coordinates, the [BRAGENIC ぴたっとフィットタイプ] integrates both functionality and style. The range includes a multipurpose scarf cami that allows wearers to play with their outfits.
- SPRiNG: The collaboration presents the [BRAGENIC 盛り胸タイプ] focused on sophisticated muted colors ideal for adult fashion aesthetics. A tulle wrap skirt complements this collection, enhancing the layered look.

Visually stunning campaigns featuring popular models such as Yuu Yamada, Michopa (Miyu Ikeda), and Aoi Ihara demonstrate how to wear these pieces stylishly. Alongside this, an exciting social media gift campaign will be launched to engage fans and celebrate the BRAGENIC anniversary.

Unique Features of the Collaboration

- AMPHI is renowned for merging innerwear with fashion, and this anniversary highlights how integral BRAGENIC has become to their collection.
- Each magazine's vision and reader persona were key in shaping the collaborative items. For instance, the collaboration with 『sweet』 embraces a balance between sweetness and sophistication, while 『otona MUSE』 captures both functionality and chicness with its offerings.
- The unique colors and designs aim to resonate deeply with readers, making every piece a staple in their closet.

Each magazine expressed their excitement about the collaboration.

- sweet commented on the joy of creating comfortable yet stylish undergarments, intertwining the essence of fashion with the intimate wear for their readers.
- otona MUSE emphasized the importance of feeling confident and fashionable, delivering products that boost self-esteem.
- SPRiNG celebrated the collaboration as an opportunity to offer readers unique pieces, blending innerwear into everyday fashion seamlessly.

Overall, the BRAGENIC 10th anniversary celebration exemplifies innovation and dedication in the world of lingerie fashion, ensuring that the line continues to evolve finely tuned to the desires and styles of contemporary individuals.

Anticipation for the launch is running high, and customers are eager to explore the brand's new offerings, which reflect both style and comfort tailored for their daily lives. Don't miss out on this amazing collection, and stay tuned for updates via AMPHI's official social media channels as the launch date approaches!