Mattoboard Secures Major Funding to Transform Interior Design
Introduction
In a groundbreaking move for the interior design industry, Mattoboard, a pioneering 3D interior design platform, has recently announced that it has raised $2 million in seed funding. This initiative is set to revolutionize product curation and significantly reduce material waste through cutting-edge virtual sampling technology. With backing from notable investors including Masco, Home Depot Ventures, and several other prominent venture capital firms, Mattoboard's vision is to streamline the design process using advanced AI workflows called Design Stream.
Addressing Industry Challenges
Despite being a multi-billion dollar sector, the architecture and interior design (AD) industry has traditionally lagged in modernization. Designers often face cumbersome workflows that combine various tools like Canva and Pinterest for design inspiration and tools like Photoshop or 3D renderers for visualization. This disjointed approach not only leads to inefficiencies but also contributes significantly to material waste. Physical sampling practices, where samples of paint, textiles, and other materials are ordered but often remain unused, amount to approximately 92 million tons of waste per year in the industry.
Mattoboard's platform aims to tackle these inefficiencies head-on. By providing designers with advanced 3D material twins, the need for physical samples is eliminated, promoting a more sustainable approach to design.
Innovative Features of Mattoboard
1.
3D Material Twins: Mattoboard's unique system allows architects and designers to explore a vast array of virtual materials without the logistics and waste associated with traditional sampling methods.
2.
Instant Product Discovery: The platform enables users to instantly find and visualize materials, drastically reducing the time spent on product curation.
3.
Digital Twins for Realism: By simulating how materials reflect light and texture, designers can experience a realistic view of their projects before making any decisions.
4.
Community and Collaboration: With over 200,000 registered users, Mattoboard facilitates collaboration among designers and suppliers, ensuring that everyone stays updated on the latest trends and products.
A Bright Future Ahead
The seed funding secured marks a significant step forward for Mattoboard, bringing its total funding to nearly $3 million. This influx of capital will be directed towards enhancing the platform's functionalities, including the upcoming launch of Design Stream, which promises to provide user-customizable product discovery options. This will enhance the search process, making it more intuitive and tailored to the specific desires of designers.
Commenting on the future of the platform, Guy Adam Ailion, CEO and Co-founder of Mattoboard, stated, "This funding milestone gets us closer to bringing every material in the world online and evolving the interior design industry at large." This forward-thinking approach not only benefits designers by refining their workflow but also helps suppliers by increasing product visibility at critical decision-making moments.
Partnerships and Community Engagement
Mattoboard has already aligned itself with industry leaders such as Behr and Formica, allowing suppliers to leverage virtual sampling across various departments. This integrated approach accelerates processes and eliminates the financial and environmental costs associated with traditional practices. Moreover, Mattoboard's pro tier has garnered attention from over 2,000 designers from the top global design firms, highlighting its rising popularity and credibility in the market.
Conclusion
Mattoboard is at the forefront of driving significant change in the interior design sector. By tackling the outdated practices of material sampling and cumbersome design processes, it is paving the way for a more sustainable and innovative future in interior design. With its commitment to reducing waste and enhancing creative workflows, Mattoboard is set to become an essential tool for designers around the globe. As the company looks to expand its material database and announce new partnerships, the evolution of the interior design industry seems more promising than ever.
For more information about Mattoboard and its offerings, visit
Mattoboard.