viaim Collaborates with China Philharmonic for 'Philharmonic Signature Sound'
In a groundbreaking collaboration, the AI audio brand viaim has partnered with the prestigious China Philharmonic Orchestra to introduce a transformative acoustic experience known as the "Philharmonic Signature Sound." This initiative aims to bring the rich acoustics typically found in concert halls directly to everyday listening experiences.
The exclusive launch event took place at Beijing's Langyuan Station, where musicians from the China Philharmonic showcased live performances, including Liszt's Hungarian Dance. This performance was designed to illustrate how intricate orchestral elements—such as tone, clarity, and spatial dynamics—can be accurately reproduced through viaim's innovative sound engine. This partnership signifies a monumental stride towards making classical audio aesthetics available to a wider audience, moving beyond the confines of concert settings.
According to viaim co-founder Liu Da, the current audio market is oversaturated with products that prioritize loudness over richness, and clarity over human-like warmth. "We aim to change that narrative. By collaborating with one of China's esteemed orchestras, we intend to imbue technology with a soul that resonates musically, not just in terms of sound quality," he emphasized.
The development of the Philharmonic Signature Sound involved a meticulous multi-phase process, incorporating direct orchestral feedback throughout. This included optimizing cavity design, tuning curve adjustments, driver material selection, and spatial modeling, culminating in a uniquely expressive sound signature. The design not only enhances classical music but also elevates spoken-word clarity, delivering emotional warmth for calls and meetings.
Shawn Ma, viaim's CEO, stated, "A great AI headset must first be a great headset. True high fidelity transcends mere specifications—it’s about the overall feeling it evokes. Therefore, we constructed this from the ground up, focusing on the experience rather than just the specs."
Li Nan, the President of the China Philharmonic Orchestra, shared, "For too long, classical music has been the province of concert halls and audiophiles. We believe it’s time for its warmth, depth, and emotional intricacies to become part of everyday life."
The Philharmonic Signature Sound is set to debut in viaim’s upcoming series of AI-powered earbuds, which are anticipated to launch in Q3 of 2025. With this initiative, viaim and the China Philharmonic Orchestra are poised to redefine how music is experienced, merging artistry with technological innovation to make high-quality sound an integral part of daily listening habits.
This collaboration marks not only a shift in product design but also a cultural initiative that seeks to democratize the experience of classical music, allowing it to be appreciated by a broader audience in the comfort of their own homes. The vision behind this partnership symbolizes the potential of blending tradition with contemporary technology, resonating with both the auditory senses and emotional landscapes of listeners today.
The exclusive launch event took place at Beijing's Langyuan Station, where musicians from the China Philharmonic showcased live performances, including Liszt's Hungarian Dance. This performance was designed to illustrate how intricate orchestral elements—such as tone, clarity, and spatial dynamics—can be accurately reproduced through viaim's innovative sound engine. This partnership signifies a monumental stride towards making classical audio aesthetics available to a wider audience, moving beyond the confines of concert settings.
According to viaim co-founder Liu Da, the current audio market is oversaturated with products that prioritize loudness over richness, and clarity over human-like warmth. "We aim to change that narrative. By collaborating with one of China's esteemed orchestras, we intend to imbue technology with a soul that resonates musically, not just in terms of sound quality," he emphasized.
The development of the Philharmonic Signature Sound involved a meticulous multi-phase process, incorporating direct orchestral feedback throughout. This included optimizing cavity design, tuning curve adjustments, driver material selection, and spatial modeling, culminating in a uniquely expressive sound signature. The design not only enhances classical music but also elevates spoken-word clarity, delivering emotional warmth for calls and meetings.
Shawn Ma, viaim's CEO, stated, "A great AI headset must first be a great headset. True high fidelity transcends mere specifications—it’s about the overall feeling it evokes. Therefore, we constructed this from the ground up, focusing on the experience rather than just the specs."
Li Nan, the President of the China Philharmonic Orchestra, shared, "For too long, classical music has been the province of concert halls and audiophiles. We believe it’s time for its warmth, depth, and emotional intricacies to become part of everyday life."
The Philharmonic Signature Sound is set to debut in viaim’s upcoming series of AI-powered earbuds, which are anticipated to launch in Q3 of 2025. With this initiative, viaim and the China Philharmonic Orchestra are poised to redefine how music is experienced, merging artistry with technological innovation to make high-quality sound an integral part of daily listening habits.
This collaboration marks not only a shift in product design but also a cultural initiative that seeks to democratize the experience of classical music, allowing it to be appreciated by a broader audience in the comfort of their own homes. The vision behind this partnership symbolizes the potential of blending tradition with contemporary technology, resonating with both the auditory senses and emotional landscapes of listeners today.
Topics Consumer Technology）
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