Architecture in Common: A Fresh Identity for Public Engagement
The BSA Foundation has unveiled a transformative change, adopting a new public identity known as
Architecture in Common. This rebranding is aimed at amplifying the organization's mission of enhancing how individuals interact with architecture and the environments that shape their communities.
As
Architecture in Common, the foundation seeks to connect with a broader audience, especially the youth and general public, through various initiatives including education, exhibitions, public programs, and civic dialogue. This fresh identity reaffirms the organization’s dedication to making architecture a significant part of public life, encouraging more individuals to engage in conversations about their cities and communities.
Danyson Tavares, the Executive Director of both the Boston Society of Architects (BSA) and Architecture in Common, emphasized that the new name mirrors both their current ethos and aspirations. He noted, "Architecture belongs in public life. Architecture in Common reflects our belief that more people should be invited into the conversations that shape our cities and communities."
The decision to retire the name Boston Society for Architecture marks a new chapter for the organization, which will now use its original name, the Boston Society of Architects, for its chapter activities. This dual approach aims to delineate the roles of the two entities clearly while still upholding their shared commitment to seeing architecture as a catalyst for public good.
David Silverman, Chair of Architecture in Common, echoed Tavares’ sentiments by stating, "This name captures the spirit of what we are building — a welcoming and accessible platform for public engagement around architecture and design." He envisions a future where public involvement in architectural discussions and initiatives is not only encouraged but celebrated.
The announcement comes as both organizations prepare for a pivotal shift, which includes relocating to a more civic-centered space in Downtown Boston. Designed to strengthen public engagement, the new headquarters aims to foster dialogue and learning opportunities in the realm of architecture and urban planning. The foundation plans to roll out more information about its upcoming programming and initiatives in the following months, accentuating its role in facilitating an active public discourse around architecture.
The BSA has long championed the architects and designers of Boston, offering resources, support, and a community atmosphere conducive to growth at every stage of one’s career. With a legacy spanning over 150 years, the BSA has served as a hub for individuals who believe in leveraging architecture as a tool for social good. Through its philanthropic arm,
Architecture in Common, the foundation aims to empower more Boston residents to engage with their architectural landscape, whether as a future career path, a creative endeavor, or means of impacting their city's trajectory.
In essence, the newly established Architecture in Common is not just a rebranding but an invitation for Boston's residents to partake actively in shaping the future of their urban environments. The Boston Society of Architects and Architecture in Common together envision a future that values architecture as a force for public benefit, steering Boston towards a more equitable and vibrant future. Those interested in learning more can visit
architects.org for further details on the organization's initiatives and upcoming programs.
In a world where public engagement is vital for community growth and sustainability, Architecture in Common stands as a beacon for those wishing to influence the places they call home.