Disney and FM Team Up to Relaunch 'Wild About Safety' Program for Families
Disney and FM Reinventing Safety for Families
Disney Experiences has embarked on an exciting journey with FM to bring back the beloved 'Disney Wild About Safety' program, which has been a cornerstone of family safety education since its inception in 2003. This program aims to make safety a memorable and enjoyable experience for families, utilizing the magic of Disney characters and storytelling.
The relaunch comes with significant updates to character artwork and engaging educational materials. Enhanced visual storytelling is designed to resonate with guests globally, reinforcing Disney's dedication to providing safe and unforgettable experiences for visitors of all ages.
A Partnership Rooted in Commitment
The collaboration between Disney and FM is a strategic partnership that has long-standing roots, extending over 75 years. This alliance strengthens the program, as FM, a prominent player in commercial property insurance, brings scientific research and engineering expertise to fortify the program’s mission. Randy Hodge, COO of FM, expressed enthusiasm about the partnership, stating, “We are thrilled to collaborate with Disney to help prepare its guests so they can enjoy the vacation of a lifetime.”
The 'Disney Wild About Safety' program focuses on educating families about safety through the charming antics of iconic characters like Timon and Pumbaa from The Lion King. This character-driven approach not only entertains but also educates, creating an impactful way for families to learn essential safety tips.
Reach and Impact
Since its launch, the program has reached an astounding one billion children and families worldwide, proving its effectiveness in imparting valuable safety lessons. The program's content, which includes tip cards, activity books, and videos, is utilized across Disney theme parks, resorts, and cruise ships, making it accessible to a vast audience.
“This relaunch with refreshed content and expanded reach signifies our commitment to safety,” said Greg Hale, Disney’s Vice President and Chief Safety Officer. “Our collaboration with FM enhances the mission of the 'Wild About Safety' program, ensuring that guests receive practical and entertaining tips for staying safe at our parks, cruise ships, and at home.”
Engaging and Interactive Learning
The revamped program encourages interaction through various channels. Families visiting Disney resorts can expect to see the latest materials throughout the parks and on Disney cruise ships, promoting a fun and engaging learning environment that goes hand-in-hand with Disney's immersive experiences.
With nearly 200 years of experience in working with global businesses, FM adds significant value to this initiative. The company’s focus on property risk management aligns perfectly with Disney’s vision of providing a safe space for families to enjoy their vacations. Together, they aim to cultivate a culture of safety that not only enhances theme park enjoyment but can also transition into daily life, promoting safety awareness outside the parks.
Continuing a Legacy
The Disney Experiences wing spans numerous brands, including Pixar, Marvel, and Star Wars, enhancing family experiences worldwide. Just as Walt Disney envisioned a magical place where families could create lasting memories when he opened Disneyland in 1955, this revival of the 'Wild About Safety' program continues this legacy, ensuring that safety education is woven into the fabric of family fun.
As Disney continues to innovate and expand its family-oriented offerings, the 'Wild About Safety' program stands out as a beacon of responsible family entertainment. The program encapsulates Disney's essence: making learning enjoyable while ensuring families have the tools they need to stay safe and secure.
To learn more about the 'Disney Wild About Safety' program, follow FM on their social media pages or visit the program’s section at Disney parks. This collaboration exemplifies how storytelling and education can come together to create enriching experiences that leave a lasting impact.