SALON DE ALFURD Launches Eco-Friendly Luxury Bags with Apple Skin Material

SALON DE ALFURD Unveils Innovative Eco-Friendly Bags

The Japanese brand SALON DE ALFURD has made waves in the luxury accessories market by launching a new line of eco-friendly bags made from an innovative material called Apple Skin. This premium vegan leather is crafted from repurposed apple waste, adding to SALON DE ALFURD’s reputation for integrating sustainability into luxury fashion.

What is Apple Skin?

Apple Skin is a revolutionary material that utilizes the waste generated during apple processing, such as skins and cores. This eco-conscious option mimics the look and feel of genuine leather while avoiding the use of any animal-derived ingredients. It is gaining attention for being not only sustainable and environmentally friendly but also stylish and sophisticated.

Key Features of the New Collection

A Blend of Luxury and Sustainability

The theme of the new line is "Ethical Luxury that Brings a Smile Just by Carrying It." One of the standout features of the collection is the use of Apple Skin, a material favored by luxury brands across Europe. This unique vegan leather combines an elegant aesthetic with a commitment to sustainability, resulting in a product that is lighter, water-resistant, and highly durable compared to traditional leather.

Compact and Functional Design

The bags include unisex models such as the reimagined Smile Shoulder Bag, perfectly sized to fit a smartphone and a small wallet. The adjustable shoulder strap ranges from 72 to 130cm, showcasing meticulous Japanese craftsmanship that prioritizes both practicality and style.

A Touch of Joy

Each bag is adorned with the brand's signature smile motif, thoughtfully designed to evoke happiness in the user and those around them. This playful element adds not only aesthetic value but also a cheerful spirit to everyday fashion.

High Fashion Meets Eco-Consciousness

The bags exemplify a sophisticated design aesthetic rooted in 'adult cuteness,' making them a celebrated brand in Japan’s upscale market, as they balance environmental responsibility with high-fashion appeal.

Product Availability

The new Smile Shoulder Bags are available in Beige and Leopard print. The Beige version is priced at 30,800 yen (tax included), while the Leopard print variant costs 27,500 yen. The bags measure approximately 22 cm in height (20 cm internally), 17 cm in base width, and 1.5 cm in depth. They can be worn comfortably with an adjustable strap made in Japan.

Launch Dates

Pre-orders for the Leopard version started from June 4 to June 15 at the Sapporo Mitsukoshi store, and the official online store of SALON DE ALFURD will launch these products from July.

Brand Philosophy

Founded by Hiroki Mitsuda, SALON DE ALFURD embodies the principles of "Japan Origin," "Real Luxury," and "Adult Cuteness". With a commitment to offering unique luxury leisure goods, the brand appeals to those who desire exceptional quality in their accessories. The designs often feature motifs of joy, combining Japanese craftsmanship with fine leathers from established tanners in Italy and Spain. As a sustainable brand, SALON DE ALFURD ensures that a significant portion of its collection consists of eco-friendly materials, reflecting a modern vision in luxury fashion.

Company Overview

Mitsuda Industrial Co., Ltd. was established on December 26, 1966, and is headquartered in Yoshikawa, Saitama, Japan. Under the leadership of Hiroki Mitsuda, a Waseda University graduate, the company has adapted to contemporary retail needs, emphasizing online sales and efficient inventory management to keep prices competitive without sacrificing quality. In recognition of their commitment to sustainability, over 40% of their products now focus on eco-friendly practices.