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Unveiling Egg-citing Easter Delights from Hershey

As Easter approaches, the Hershey Company has sweetened the season by introducing a fun new range of treats designed to bring joy to every celebration. This year, they are launching innovative products that cater to both tradition and excitement in Easter gifting and candy experiences.

Fresh Twists on Classic Favorites

Hershey knows how to keep the spirit of Easter alive by putting a modern twist on beloved classics. Among the innovative offerings this season are:
1. Reese's Peanut Butter Cups with Spring Sprinkles: These iconic treats have received a festive makeover with adorable sprinkles shaped like bunnies, chicks, and eggs, making them irresistible for both kids and adults. Available in both Big Cups and miniature sizes, they’re perfect for indulging on an Easter afternoon.
2. Kit Kat® Bunnies: The beloved Kit Kat has now been transformed into charming bunny shapes, maintaining its signature crunch and creamy milk chocolate texture. Available in fun snack sizes, these adorable bunnies are sure to hop into the hearts of candy lovers everywhere.
3. Reese’s Peanut Butter Carrots: These uniquely shaped candies combine the classic chocolate-peanut butter ratio that fans love, cleverly designed as carrots to add a playful touch to any Easter basket.
4. Twizzlers Bunnies: Shaped like cute bunnies, these chewy treats burst with a classic cherry flavor, adding a delightful chewiness to the festive mix.

Perfect for Easter Baskets

In addition to these new treats, Hershey has introduced products specifically designed for gifting and enhancing Easter celebrations.

• - Reese's Mini Cane: Just in time for Easter, this treat features miniature Reese's cups, perfect for sharing or enjoying yourself.
• - Hershey's Kisses Cane: Filled with seasonally wrapped Hershey's Kisses, these canes bring sweetness and style to Easter gifting.

Returning Customer Favorites

Hershey also welcomes back several much-loved treats as part of this year’s lineup. These returning favorites promise to delight:

• - Cadbury Royal Dark Eggs: Known for their rich, dark chocolate filling encased in a crunchy shell, they’ve come back in convenient bag sizes, ready to satisfy Easter cravings.
• - Easter Assortment Bags: Featuring a delightful mix of iconic Hershey brands, including the newly added Jolly Rancher Minis, these bags have everything needed to make Easter even more special.
• - Reese's Eggs Assortment: The highly anticipated Reese’s Egg assortment is back, providing both milk and white chocolate options to cater to every palate.
• - Seasonally Wrapped Jolly Rancher Gummies: Available in Original and Very Berry flavors, these colorful gummies have received a festive packaging makeover, making them stand out this Easter.

Availability

These exciting Easter treats are set to hit the shelves starting January, ensuring that all fans can hop into the festivities early. With their diverse options and innovative designs, Hershey makes it easy to fill your baskets with joy and sweetness.
Find these seasonal delights at retailers nationwide, or explore more on Hersheyland.com for additional product details.

About The Hershey Company

With over 130 years of creating sweet moments, The Hershey Company operates globally with a commitment to quality and sustainability. Known for its legendary brands such as Hershey's, Reese's, Kisses, and Kit Kat®, Hershey continues to put smiles on faces young and old while making meaningful contributions to communities around the world.