Chow Tai Fook Sets Ambitious Plans for Expansion into France

On September 25, 2025, Chow Tai Fook, a leading name in Chinese jewelry, made headlines at the prestigious Bonjour Brand Forum held at the iconic Eiffel Tower in Paris. This event focused on innovation, design, and fostering Franco-Chinese cooperation, showcasing Chow Tai Fook's vision for international growth and its aspirations for the European market.

During the forum, Alan Chan, the Chief Brand Officer of Chow Tai Fook, delivered a compelling presentation outlining his perspective on international design. He emphasized the importance of merging traditional Chinese craftsmanship with contemporary global trends, stating, "We aim to bring the beauty of China to the world through jewelry." He acknowledged the challenges posed by entering European markets but confidently asserted that deep-rooted cultural elements expressed in a modern context would resonate with international consumers without compromising the brand's identity.

Chan highlighted the brand's innovative jewelry collections, which draw inspiration from Chinese characters and also feature collaborations with cultural landmarks such as the Forbidden City. He noted that "beauty is a universal language," driving the brand's efforts to find patterns and materials that bridge cultural divides and evoke emotion across languages.

In a clear declaration of intent, Chow Tai Fook expressed a strong desire to establish a footprint in France, recognizing it as a key market for their international expansion. However, they are aware that the French jewelry sector is highly competitive, populated by globally recognized brands. Participation in the Bonjour Brand Forum allowed them to create essential Franco-Chinese synergies that could facilitate their market entry. Chan recalled how the same forum had previously led to the creation of a jewelry collection co-designed with a French designer.

Founded in 1929, Chow Tai Fook is a distinguished ambassador for Chinese craftsmanship and culture. The brand specializes in creating exquisite pieces using gold and platinum, adorned with meticulously selected gemstones that harmoniously combine contemporary elegance with traditional refinement. Through avant-garde designs, Chow Tai Fook subtly intertwines Chinese cultural elements and exceptional craftsmanship, showcasing the rich legacy of Chinese jewelry to the world.

As the brand looks towards the future, the sentiments expressed by Alan Chan echo a broader ambition to not only expand their market reach but also bring authentic cultural representation to the forefront of the luxury jewelry sector in France. The journey ahead, while steeped in both challenges and opportunities, holds the potential to redefine luxury jewelry standards while celebrating the beauty of cultural exchange.

For more information about Chow Tai Fook and its offerings, visit their official website at Chow Tai Fook.