BrightFarms Launches Crunchy Campaign for National Quitter's Day

In a refreshing initiative, BrightFarms has unveiled its innovative campaign titled 'Don't Quit, Just Crunch!' to coincide with the second Friday of January, famously known as National Quitter's Day. This day is not just another marker on the calendar; it symbolizes the moment many individuals begin to lose faith in their New Year’s resolutions, particularly those geared towards healthier living.

The campaign, officially launched on January 9, 2026, aims to combat this trend by partnering with Instacart to provide consumers with free Crunch Kit™ salads. These ready-to-eat salad kits will be conveniently delivered to their doorsteps alongside their grocery orders, making the journey to healthy eating that much easier. The move is intended to encourage individuals to stay committed to their health goals and embrace nutritious choices throughout the year.

Jessica Soare, Associate Vice President of Marketing at BrightFarms, emphasized the intention behind the campaign, stating, "We all start the year with big intentions. By partnering with Instacart for Quitter's Day, we are providing innovative solutions that simplify the process of adopting healthy habits. Our Crunch Kits™ eliminate the hassle of preparation while offering delicious salads that can become a regular part of one’s diet."

The Crunch Kits™ feature BrightFarms' signature pesticide-free Crunchy Green Leaf lettuce, cultivated in local greenhouses to guarantee optimal freshness and taste. Each kit is equipped with restaurant-quality toppings and is packaged in a clamshell with a peel-and-reseal lid, ensuring quick and mess-free assembly.

Consumers eager to take advantage of this campaign can choose from a selection of luscious salad kits, including:
1. Chickpea Caesar: A protein-packed delight with crispy chickpeas, quinoa, parmesan, croutons, and plant-based Caesar dressing.
2. Mediterranean: Rich in fiber and inspired by Blue Zone eating, this salad combines bold Greek flavors with feta, roasted lentils, flatbread strips, and Greek dressing.
3. Southwest Chipotle: A kick of heat featuring fire-roasted corn, cotija cheese, crispy tortilla strips, and chipotle ranch.
4. Bacon Ranch: Savory and satisfying, topped with uncured bacon, cheddar, sunflower seeds, crispy onions, and Ranch dressing.
5. Asian Sesame: A sweet and savory blend with roasted edamame, crunchy carrots, chow mein noodles, and a bright Asian dressing.

To claim their free salad kit, consumers must visit the Instacart website or app, where they can select their desired Crunch Kit while supplies last. Conditions apply, including a minimum order of $10 and the possibility of delivery charges and taxes.

This initiative is more than just a promotional stunt; it's part of BrightFarms’ broader mission to revolutionize food production in America. They are setting new standards in sustainable agriculture through advanced indoor farming techniques, offering fresh, nutritious produce directly to communities. The company operates multiple hydroponic farms in states including Illinois, Texas, and Georgia, and it's committed to utilizing less land and water compared to traditional farming methods.

As part of the Cox family of businesses, BrightFarms aligns with the commitment to provide the planet with healthier food options while ensuring a responsible approach to large-scale agriculture. To further expand its influence, BrightFarms is making its products accessible to over 5,500 stores across the Central, Eastern, and Southwestern U.S.

In a world where prioritizing health can sometimes fall to the wayside, BrightFarms' 'Don't Quit, Just Crunch!' campaign serves as a reminder that it's never too late to commit to healthy living, making it easy and enjoyable for consumers to stay true to their resolutions. For more details, consumers can check out what BrightFarms has to offer at BrightFarms.com or follow them on their social media platforms.