OLAY Super Cream: Celebrated as the Top Moisturizer with SPF by Allure in 2025
OLAY Super Cream Honored with Allure's Best of Beauty Award
In a remarkable achievement, OLAY, the renowned anti-aging skincare brand, has been awarded the 2025 Allure Best of Beauty Award for its Super Cream with Broad Spectrum SPF 30. This recognition not only underscores the cream's effectiveness but also positions it among the elite in the beauty industry. Since its inception, Allure has been a guiding force in helping consumers navigate their skincare choices, and receiving this award signifies the cream's outstanding efficacy and commitment to quality.
Gwynedd Davis, the Vice President of OLAY at Procter & Gamble, expressed her excitement over the award, stating, "Today, the skincare shelf can feel overwhelming and complex. People are asking for products to do the most for their skin without adding time or complexity to their day. That's why we developed OLAY Super Cream with SPF — a powerful 5-in-1 multitasker that simplifies routines without compromising results. We're honored that Allure has recognized it as one of this year's Best in Beauty."
The Super Cream boasts a powerful combination of benefits all packed into one lightweight application. It hydrates, smooths, brightens, firms, and protects the skin, addressing multiple skincare needs without an elaborate routine. According to a recent consumer study, 98% of participants agreed the cream leaves skin feeling smooth, while 94% praised its long-lasting hydration, 82% noticed an improvement in skin texture, and 80% reported a visible reduction in fine lines. The cream has clearly delivered significant results for its users, establishing itself as a trusted part of their skincare regimens.
Designed to cater to all skin tones, the Super Cream integrates an array of powerful ingredients, including Vitamin C, Niacinamide, Collagen Peptide, Vitamin E, and AHA. By meticulously formulating these actives — which often struggle to coexist harmoniously — OLAY has succeeded in creating a blend that hydrates, protects, and primes the skin while fortifying its resilience against the stressors of UV exposure, pollution, and aging.
What sets this moisturizer apart is its broad-spectrum SPF 30 protection without any white cast, making it an ideal choice for individuals of various skin tones. The immediate and long-term benefits contribute to a more robust and younger-looking complexion, whether used alone or beneath makeup as a smooth primer.
OLAY Super Cream with Broad Spectrum SPF 30 is now available for purchase at OLAY.com and various major retail outlets for the suggested retail price of $34.99 (availability may vary by retailer).
Founded in 1952, OLAY has been a pioneering force in skincare for over 70 years. The brand is celebrated for listening closely to women's needs and leveraging scientific expertise to craft products that cater to all skin tones. It notably became the first mass-market skincare brand in the United States to eliminate retouching in all its advertising in 2021, championing the cause of authenticity and real results in beauty standards.
This commitment to innovation and consumer trust is evident in OLAY's extensive award-winning product lineup, including the Most Awarded Serum (Super Serum) and the #1 Most Awarded Retinol (Regenerist Retinol24 Night Moisturizer). Such accolades affirm OLAY's status as the number one anti-aging skincare brand in the market.
For further details and tips related to skincare, follow OLAY on platforms such as Instagram, TikTok, Facebook, and X. Join the movement towards effective skincare that resonates with diverse beauty needs, and discover how OLAY continues to redefine beauty with science-backed efficacy.