My/Mochi® Introduces First Dubai Chocolate Style Mochi Ice Cream in the USA

My/Mochi® has taken a bold step in the culinary landscape by introducing the first-ever Dubai Chocolate Style Mochi Ice Cream to consumers in the United States. This innovative flavor merges the rich and enticing tastes reminiscent of Dubai's famous chocolate with the delightful experience of mochi ice cream, creating a unique dessert that is sure to excite fans of both cultures. The company aims to spread joy and happiness through its delicious offerings, and this latest creation is no exception. The Dubai Chocolate Style Mochi Ice Cream features luxurious pistachio-flavored ice cream complemented by crunchy kadayif, a Turkish pastry crafted from thin phyllo dough, all enveloped in their signature chocolate-flavored mochi dough. Each treat contains only 80 calories, making it a guilt-free indulgence that can easily be enjoyed on-the-go. "My/Mochi is grounded in the mission to encourage and enable people to take a moment of their day and taste the joy," said Brigette Wolf, CMO of My/Mochi. "That is why we are always listening to our fans, scrubbing social media and thinking 'what unique experiences can we give our consumers that nobody else can.'" Indeed, My/Mochi has tapped into the growing popularity of Dubai chocolate, which has gained a substantial following and influence in various food and beverage sectors. Recognizing this trend, My/Mochi has seized the opportunity to be the first brand to offer this remarkable combination in the mochi ice cream market. The new product will be available beginning in November at select club stores and is expected to reach nationwide retailers by spring 2026. The packaging of the Dubai Chocolate Style Mochi Ice Cream marks a significant shift from the traditional purple box that My/Mochi is known for, adopting an elegant emerald green palette with rich brown font reminiscent of the sumptuous Dubai chocolate experience. This refreshing brand presentation is designed to attract a wide array of customers seeking something novel and enticing. As the original mochi ice cream brand, My/Mochi has grown impressively since its inception in the 1990s by a Japanese baker and an American entrepreneur in Los Angeles' Little Tokyo. It is now recognized as the world's largest producer of mochi ice cream, offering an impressive range of flavors that includes classics like Cookies & Cream, Strawberry, and Mango, along with dairy-free options. Every My/Mochi treat is crafted without soy, using non-GMO ingredients and milk free from rBST, ensuring a wholesome dessert experience. With the launch of the Dubai Chocolate Style Mochi Ice Cream, My/Mochi continues to exemplify its commitment to providing innovative and delightful culinary experiences, affirming its position at the forefront of the dessert industry. Consumers can expect to see this exciting new product in stores soon, along with the chance to learn more about My/Mochi’s extensive flavor selection at www.mymochi.com, or by following them on Instagram and TikTok for the latest updates.

Topics Consumer Products & Retail)

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