How to Create Strong Brands Through Corporate Character Marketing Strategies

Strengthening Brands Through Character Marketing Strategies

On May 19, 2025, a critical seminar titled "Strengthening Brands Through Corporate Character Marketing Strategies" will be held, led by prominent figures Tatsuya Yamamoto and Kentaro Itokai from Dentsu. This event aims to address the pressing need for effective corporate character development to enhance brand communication and image, especially in today's media landscape.

Seminar Overview

The seminar tackles the challenges that businesses face in a complex media environment. It emphasizes the necessity of a powerful brand icon or character to unify communications. In a world filled with various characters, simply creating a cute character is no longer sufficient. Participants will learn about strategic character development, operational methods, and how to integrate cutting-edge technology into their character marketing efforts.

Keynote Speakers

- Tatsuya Yamamoto: General Manager of 2nd CR Planning Bureau and Creative Director at Dentsu.
- Kentaro Itokai: Art Director from the Customer Experience Creative Center at Dentsu.

Detailed Agenda

Part 1: Transforming Corporate Characters into Solutions

1. Definition and Impact of Corporate Characters: Understand what corporate characters are and the value they bring to brands.
2. Purpose behind Corporate Characters: Discuss the importance of development and operational needs driven by company challenges.
3. Three Basic Functions of Characters:
- Eye Catcher: Attracting attention to the brand.
- Communicator: Facilitating communication with the audience.
- Inner Motivator: Inspiring employees internally.
4. Case Studies: Present examples of successful corporate character development.
5. Nurturing and Operational Management: Focus on building a distinct world around the character, quality control, and internal communication strategies.

Part 2: Crafting and Utilizing Corporate Characters

- Character Development Techniques: Detailed strategies for creating impactful corporate characters based on case studies.
- Character-Centric Communication Models: Review methods such as dual funnels, community engagement, and leveraging technology to enhance character appeal and communication efficacy.

Conclusion: Q&A and Networking Opportunity

At the end of the seminar, there will be a chance for participants to engage in a question-and-answer session as well as an opportunity to network and exchange business cards.

Logistics

- Date & Time: May 19, 2025, from 1 PM to 3 PM.
- Location: SSK Seminar Room, 4th Floor, Zaimax Nishi-Shinjuku Building, Tokyo, Japan.
- Participation Options: Attendees can opt for in-person participation or join via Zoom webinar, with recordings available for two weeks post-event.

This seminar is organized by the New Society System Comprehensive Research Institute (SSK), which has been successfully hosting approximately 500 business seminars annually since its establishment in December 1996. SSK aims to provide high-level strategic and marketing insights to empower businesses in their growth and innovation efforts.

For further information, please contact:

- Email: info@ssk21.co.jp
- Phone: 03-5532-8850

SSK is dedicated to being at the forefront of business knowledge, ensuring that clients receive actionable insights to remain competitive in ever-evolving markets.