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A Record-Breaking Avocado Import Surge for the Big Game

As the anticipation builds for the biggest pro football championship in the United States, Avocados From Mexico® has announced an unprecedented feat: over 300 million pounds of Mexican avocados have been imported to the U.S. in the four weeks leading up to this year's Big Game. This remarkable volume not only marks an all-time high for the event but is also approximately 20% higher than the historical averages for the same period.

The growing demand for avocados during this peak season underscores Mexico's indispensable role in the American avocado market. Known for their excellent quality and preferred sizes, Mexican avocados have become a staple for retailers and foodservice operators preparing for the day when America celebrates the Big Game with friends and family — the single largest avocado consumption day of the year.

Key Highlights of the Import Surge

Alvaro Luque, CEO of Avocados From Mexico, expressed pride in this accomplishment, which exemplifies the precision and collaboration throughout the avocado supply chain, from growers to retailers. “Shipping more than 300 million pounds of avocados in just four weeks is not just remarkable; it’s a testament to the reliability and strength of our supply chain,” he said.

This impressive import volume mirrors the growing trend of younger consumers in the U.S. who prioritize healthy and nutrient-dense foods. In the last ten years, avocado consumption among this demographic has more than doubled, driven by effective marketing strategies linking avocados to social gatherings and celebratory occasions.

Furthermore, Avocados From Mexico is dedicated to ensuring its customers feel confident in planning for future demand. Luque reassured partners that the organization has a reliable supply chain ready to meet consumer needs not only for the Big Game but for the entire season ahead.

Innovative Marketing Strategies for the Big Game

In preparation for the event, Avocados From Mexico launched a comprehensive marketing initiative designed to enhance brand visibility and engage consumers and retailers alike. The campaign included various promotional activities, from sweepstakes and product giveaways to innovative online strategies using an AI-powered predictive system. This multi-channel approach maximizes audience engagement and ensures that avocados remain top-of-mind as consumers prepare for their watch parties.

“As the Big Game approaches, we want our consumers to know we have abundant resources in place to support their avocado needs,” said Stephanie Bazan, Senior VP of Commercial Strategy and Execution of Avocados From Mexico. “Our commitment to quality, volume, and strategic planning will assure customers that we are ready and able to meet the robust demands of the avocado market.”

Looking Towards the Future

The achievements of Avocados From Mexico during this campaign are also grounded in the unique agricultural advantages Mexico possesses, especially regarding its climate. The country’s ideal conditions enable reliable year-round production, ensuring that U.S. consumers are never without their beloved avocados.

Looking ahead into 2026 and beyond, the brand plans to continue focusing on health-driven and cultural consumption opportunities. As part of its initiatives, Avocados From Mexico will target celebrations such as awards season to further embed avocados into American culinary traditions. In collaboration with the American Diabetes Association, it will also promote avocados as a part of a healthy dietary regimen, reinforcing their value as a nutrient-rich food.

As Cinco de Mayo approaches, which is the second-largest avocado consumption day in the U.S., Avocados From Mexico aims to maintain the momentum gained from the Big Game, ensuring that avocados remain an essential part of seasonal gatherings.

Learn more about Avocados From Mexico and follow their updates on various social media platforms to stay engaged with the latest promotions and events.