#Japan #Nagoya #Softbrain #e-Sales Manager #Ozawa Scientific

Introduction

Softbrain Inc., a leading provider of CRM/SFA solutions, has recently published a case study detailing the successful implementation of its e-Sales Manager at Ozawa Scientific Co., Ltd. This initiative aims to enhance corporate competitiveness by optimizing sales processes. The case study can be accessed on Softbrain's official website, showcasing how technology can transform sales operations.

About Ozawa Scientific Co., Ltd.

Ozawa Scientific, headquartered in Nagoya, Aichi Prefecture, is a comprehensive trading company specializing in scientific equipment. The organization caters to manufacturing companies, providing them with a broad range of solutions encompassing scientific, testing, and measurement instruments. A key strength of Ozawa Scientific lies in its technical support division, which ensures tailored product proposals, maintenance after delivery, and the development of proprietary products.

Before the introduction of the e-Sales Manager, Ozawa Scientific managed its project information using personal notebooks and Excel sheets, leading to a personal-centric approach that created challenges in streamlining operations. To improve transparency and eliminate this personal-driven approach, the company implemented the e-Sales Manager in 2021, focusing on visualizing the sales process leading to order placement.

Implementation Highlights

When considering the e-Sales Manager, Ozawa Scientific prioritized the following features:

• - Easy customization of screens and sales processes tailored to their business terminology.
• - A domestic CRM/SFA platform that consolidates information about customers, transactions, and sales activities.
• - The ability to transition completed projects to 'Delivered Goods Management' for seamless after-sales support, including repair history management.
• - Dedicated consultants and advisors who accompany the user throughout the implementation and operational phases.

Feedback from Ozawa Scientific

Naoki Yanochi, Supervisor of the First Section at the Kariya Sales Office, commented, "Initially, I found entering data into the SFA cumbersome. However, as I discovered more useful functionalities, I became accustomed to it. The visibility provided by the sales activity data allowed me to relate customers' challenges to solutions I could propose. Given the nature of selling scientific instruments, after-sales support is critical, and having all communication and history tracked via the e-Sales Manager has significantly improved our customer relations."

Naoto Oowaki, Manager of the Strategic Department at the Technical Division, added, "With about 60-70% of our 200 employees in sales roles, aggregate tracking of deals registered by each member has enabled us to monitor progress against monthly and quarterly budgets. Looking ahead, we aim to enhance our dashboards using BI tools to provide even more valuable information."

About e-Sales Manager (esm)

Since its launch in August 1999, Softbrain's e-Sales Manager has consistently aimed to transform customer interaction across marketing, sales, and post-sales services. This sophisticated CRM/SFA solution is central to Softbrain's offerings, which also include marketing automation and after-sales management tools. By leveraging practical know-how from over 5,500 implementations, Softbrain provides comprehensive solutions that maximize clients’ productivity. Notably, the flexibility of the e-Sales Manager allows for customized sales process designs, resulting in improved operational efficiency and increased profit margins.

Conclusion

Softbrain's commitment to empowering businesses like Ozawa Scientific through tailored technology solutions illustrates how effective CRM/SFA tools can redefine sales practices. With a proven history of client success and a focus on continual improvement, Softbrain is positioned as a vital partner in harnessing the potential of technology to enhance sales operations. For more information on their products, visit Softbrain's website.