Shimona Chadha Appointed as Chief Marketing Officer at Persistent Systems

Persistent Systems, a leader in digital engineering and enterprise modernization, has announced the appointment of Shimona Chadha as its new Chief Marketing Officer (CMO). With over twenty years of experience in driving marketing transformation across various sectors, Chadha's expertise is expected to accelerate the company's growth and enhance its brand impact.

Chadha brings a wealth of knowledge from her previous role at HCLTech, where she served as VP responsible for vertical marketing in North America. Her accomplishments included driving revenue growth and establishing a generative AI-powered marketing engine that improved brand visibility and efficiency in highly valuable markets. Beyond HCLTech, Chadha has held leadership positions at Vodafone Idea and Abbott, where she successfully implemented customer-centric growth strategies.

Her outstanding achievements in the field have garnered numerous accolades, such as the 2025 Program of the Year award from Forrester and the Stevie Award for Women in Business. Additionally, she is a staunch advocate for inclusive leadership and talent development, co-chairing initiatives for the International Association of Outsourcing Professionals (IAOP) and mentoring aspiring professionals in the global tech ecosystem.

In her new role at Persistent, Chadha will be integral to the leadership team, operating from New Jersey, USA. Sandeep Kalra, Managing Director and Chief Executive Officer at Persistent, expressed enthusiasm about her recruitment, stating, "We are excited to welcome Shimona to Persistent as we accelerate our AI-focused service strategy. As our international client relationships expand, the need for a brand that mirrors our innovative spirit and execution excellence has never been greater."

Chadha highlights the unique positioning of Persistent, remarking, "The strong momentum, future-focused leadership culture, and distinct global aspirations make this a pivotal time to join the company and contribute to its inspiring journey. Marketing plays a crucial role in enhancing revenue, strengthening brand relevance, and how we present ourselves to win in the market. I look forward to amplifying this impact with intention and precision."

Persistent Systems is a global services and solutions company that specializes in digital engineering and enterprise modernization across industries. With over 24,500 employees in 19 countries, the firm is committed to innovating for client success, offering a full suite of services, including AI-driven software engineering, product development, data analytics, customer experience transformation, cloud computing, and intelligent automation.

The company is part of the MSCI India Index and is also included in major indices of the National Stock Exchange of India. It has a strong commitment to sustainability, having achieved carbon neutrality and participating in the United Nations Global Compact, which aligns its strategies and operations with universal principles regarding human rights, labor, environment, and anti-corruption. Persistent Systems has experienced tremendous growth, with a 327% increase in brand value since 2020, according to the 2024 Brand Finance India 100 report, making it the fastest-growing IT services brand.

In conclusion, Shimona Chadha's appointment as CMO signals a strategic move for Persistent Systems, enabling the company to enhance its market position and innovate further in the field of digital engineering and modernization. As they continue to expand their client base and drive impactful marketing initiatives, all eyes will be on Chadha to lead Persistent into its next chapter of growth and success.

Topics Business Technology)

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